Director, Commerce Media Strategy - Amazon Retail Channels

LOCATIONS

375 Hudson Street, New York, New York, 10014, United States

205 Hamilton - 205 Hamilton Row Birmingham, Michigan 48009 United States

Full-time

Arc is the leading creative engine within Publicis’s group of commerce agencies. In an era of unprecedented change, where shopping happens anywhere and everywhere, we believe that brands not present at the moment of desire will be resisted. Which is why everything we do is in service of creating Irresistible Commerce — breakthrough creative solutions fueled by data-driven insights. It’s a proven approach that’s earned us recognition as WARC’s #1 Specialty Retail Agency, along with accolades from Adweek, ANA Reggie Awards, and Effies.

And we do it all in an irresistible culture that’s put Arc on the AdAge Best Places to Work list.

Arc is looking for a highly strategic, client-facing Director of Commerce Experience to drive retail strategy within the Amazon ecosystem for our high-profile CPG client!

About the role:

• You will serve as a critical part of a “best in breed” commerce experience practice, pulling from the leading minds within Publicis Groupe’s media agencies (Publicis Media, Spark, Starcom, and Performics).
• You will be instrumental in building out a distinct and industry-defining commerce media team at Arc while leveraging the tools and knowledge within Publicis.
• You will work cross-functionally with Arc’s business leadership, strategy, creative/content, data/tech and analytics teams to create data-driven commerce media solutions for specifc retailers.
• You will be responsible for the agency practice of integrating the appropriate vehicles to deliver holistic marketing strategies that drive business outcomes of share, household growth and ROI.
• You will educate internal client teams on Amazon capabilities and create strategies that bring broad-reaching channels/tactics and conversion driving channels/tactics into harmony, taking into consideration things like frequency, creative strategy and consumer experience.

About you:

• You know how to navigate the dynamic, fast changing Amazon commerce media landscape (AMC, DSP, Pacvue, etc.), possess a deep knowledge of and extensive experience working withing Amazon’s ecosystems, and have a proven track record of developing Amazon integrated strategies and plans which have resulted in incremental growth for your clients.
• You are a versatile media expert who specializes in building and advising on Amazon strategies across search, DSP and national media integration.
• You love data and reporting and are excited about leveraging data-driven insights to inform complex, large-scale media strategy.
• You’re both a builder and connector by nature who thrives in a collaborative environment with an eye to problem-solving.
• You have an inviting personality that can effectively engage and influence a variety of audiences.
• You are passionate about the business and constantly looking for ways to innovate to improve and drive growth.
• You are a confident communicator who can break down complex data, details, and activation nuances for the internal teams and our clients.
• You are able to conduct meetings and presentations with CMO-level clients, collaborate and debate marketing strategies with clients as well as the broader IAT.
• You want to lead and build out a collaborative and safe environment for all cross-functional teams.

PLEASE NOTE:
While there are no specific location requirements for this role, the client and team operate on East Coast hours and applicants should be willing to accommodate that schedule. Priority will be given to candidates who are commutable to a Publicis Groupe office and willing to commit to a 3 day/week onsite hybrid schedule.

ALSO

NOTE:

This role requires prior experience working within the Amazon ecosystem, either client-side or as an agency partner.

• 10+ years of progressively-responsible experience building and leading digital commerce media strategies for CPG brands including significant experience working within the Amazon ecosystem.
• Bachelor’s degree in advertising, marketing, or related media field preferred; experience…