Social Media Strategist

Department:
Communications & Media

Reports To:

Director of Communications

Status:
Full-time, Exempt

Salary Range: $60,000 – $65,000 commensurate with experience

Greater Allen Cathedral is a faith-based community leader dedicated to transforming lives spiritually, socially, and culturally. Our digital platforms are vital to sharing our message, uplifting souls, engaging members, and amplifying our community impact online.

Position Summary

The Social Media Strategist will play a crucial role in elevating GAC’s digital voice, strengthening brand presence, and expanding engagement across all social platforms. This person will lead strategy, content creation, audience growth, performance analysis, and community management in alignment with the Cathedral’s mission and ministry priorities.

They are both a strategic thinker and creative doer, comfortable planning campaigns, telling stories rooted in faith and community, and producing content that resonates deeply with diverse audiences — from church members to wider digital communities.

Key Responsibilities

Develop and execute innovative social media strategies to expand reach, deepen engagement, and enhance GAC’s reputation as a leading faith and community institution.

Build and manage an annual social media calendar aligned to major ministry initiatives, events, and liturgical seasons.

Content & Campaigns

Create compelling multimedia content for platforms including Facebook, Instagram, Tik Tok, You Tube, X (Twitter), Linked In, and emerging channels.

Ideate, launch, and optimize creative campaigns (video, graphics, reels, live streams) that tell impactful stories of faith, service, and community transformation.

Analysis & Insights

Track, analyze, and report on performance metrics and KPIs, turning data into actionable insights to inform strategy.

Provide regular performance summaries and recommendations to leadership.

Community & Reputation Management

Monitor community conversations and sentiment, respond appropriately, and foster positive, authentic engagement.

Support crisis communication by identifying issues early and coordinating timely responses with leadership.

Governance & Training

Establish and maintain social media governance, ensuring consistent brand voice and adherence to digital best practices.

Provide training, resources, and guidance to ministry teams and clergy on social media best practices.

Partner with internal departments — Worship, Discipleship, Youth, Outreach, Events, Education — to amplify initiatives and messages.

Work with external partners, vendors, and influencers when appropriate.

Required Skills & Qualifications

Bachelor’s degree in Communications, Marketing, Digital Media, or related field.

2+ years of experience in social media strategy or digital content creation (church, nonprofit, or mission-driven organization preferred).

Strong writing, storytelling, and creative skills.

Proficiency in Canva and social editing tools; ability to produce engaging short-form video.

Familiarity with analytics and scheduling platforms (Hootsuite, Later, Sprout, etc.).

Ability to manage multiple projects and deadlines in a dynamic ministry environment.

Experience with Adobe Creative Suite.

Knowledge of emerging digital trends and AI tools.

Experience in faith-based or community institutions.