Digital Marketing Associate Shopbop

Description

Shopbop and Zappos, Amazon subsidiaries, is looking for a Digital Marketing Associate to support the day-to-day execution of our Digital Marketing programs. This role will support paid SEM, social, and affiliates, and will be responsible for managing and improving our creative briefing process. Teamwork, time management, strong communication skills, and attention to detail are crucial for success in this role.

• Support the launch of new strategies across our brand and performance marketing channels
• Responsible for overseeing the creative briefing process, and identifying opportunities for improvement
• Responsible for asset and copy distribution
• Manage the promotional calendar from the paid media side, ensuring all agencies receive the most up to date details
• Manage the execution of our COOP and brand partnership campaigns
• Put together creative recaps to walk our creative and editorial team through creative wins and best practices
• Review all previews of ads before launch, ensuring these align with business best practices
• Communicating campaign deliverables, objectives and timelines to all cross-functional teams
• Create competitive studies, gather insights and distill findings
• Manage cross-channel status meetings and communication leveraging existing tools; define agendas for project kick off meetings
• Work cross functionally across different marketing and creative teams (influencer, editorial, creative, organic social, etc)

• 2+ years of professional non-internship marketing experience
• Experience that includes strong analytical skills, attention to detail, and effective communication abilities
• Bachelor's degree or equivalent

• Experience in e-commerce, start ups, advertising, commercial
• Agency experience
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit (Use the "Apply for this Job" box below). for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

Learn more about our benefits at .

USA, NY, New York - 66,300. USD annually

Company:  LLC