Marketing Lead

On-site — Manhattan, New York, NY (Exact location to be determined)

Offer to be discussed based on experience.

We are seeking a Marketing Lead for our fast-growing, innovative food & beverage robotics start-up, G&A Robot. This is a senior, high-impact role responsible for defining and driving the company’s overall marketing strategy as a growth engine — not just brand visibility or social media execution.

The primary mission of the Marketing Lead is to design and execute strategic marketing initiatives that directly support:

• Franchise and partnership development
• End-user adoption and engagement
• Market positioning and brand differentiation

You will work closely with leadership to translate business objectives into scalable marketing systems that generate measurable, sustainable growth.

• Define long-term brand positioning, go-to-market strategy, and customer segmentation
• Develop a clear growth roadmap aligned with business and commercial goals
• Establish marketing as a strategic lever across B2B, partnerships, and end-user markets

• Design and run tactical marketing campaigns across relevant channels
• Build and optimize acquisition funnels and customer journeys
• Drive performance across digital channels with a strong focus on ROI and metrics
• Test, iterate, and scale initiatives that deliver real business impact

• Create marketing structure, processes, and systems from the ground up
• Balance short-term performance wins with long-term brand and growth foundations
• Bring clarity, focus, and accountability to marketing efforts

You are strategic, hands-on, commercially minded, and builder-oriented:

• Strategic:
  Able to define positioning, GTM strategy, and long-term growth plans
• Hands-on:
  Willing and able to execute campaigns, analyze performance, and optimize channels directly
• Commercially minded:
  You understand how marketing drives revenue, partnerships, and business expansion
• Builder-oriented:
  Comfortable creating structure where none exists while delivering immediate results

Post-secondary degree, preferably in Marketing, Business Management, or a related field.

This role will have direct influence on the company’s growth trajectory. You won’t be inheriting a finished marketing machine — you’ll be building it, shaping it, and scaling it alongside leadership.

• G&A ROBOT is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.