Principal, MMN Go-to-Market Strategy

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues.

Those stories are part of what makes this such a special place to work.

Macy’s Media Network (MMN) is looking for a seasoned B2B marketing leader to define and drive our Go-to-Market strategy. In this critical role, you will be the voice of MMN to the advertising industry, spearheading our efforts to deepen relationships with major media agencies and tech partners while equipping our internal teams with best-in-class sales narratives.

You will sit at the intersection of Product, Sales, and Marketing, translating complex ad-tech capabilities—specifically our evolving partnership with Amazon Ads—into compelling value propositions. From high-level agency partnerships (Skai, Pacvue, Flywheel) to executing our internal "All Hands" summits, you will be the architect of how MMN shows up in the market and within the organization.

• Agency Development: Build and nurture high-level relationships with key media and advertising agencies to position MMN as a "must-buy" retail media network.
• Tech Partner Ecosystem: Lead the marketing strategy for our API and tech partnerships. Specifically driving adoption and education for partners like Skai, Pacvue, and Flywheel to support the growth of our Amazon Ads integration.
• Thought Leadership: Manage MMN’s B2B social media presence (Linked In, Instagram), creating a content calendar that highlights case studies, product launches, and industry insights to drive inbound interest.
• Value Proposition Design: Serve as the lead Product Marketer, crafting the "story" for new ad products, features, and initiatives. You will be responsible for translating technical roadmaps into clear, sellable benefits for advertisers.
• Collateral Development: Own the creation of all external-facing sales materials, including pitch decks, one-sheets, case studies, and media kits that the sales team uses to pitch clients.
• Internal
  
  Education:
  
  Develop comprehensive training materials to ensure internal cross-functional partners (Merchandising, Marketing, Digital) understand MMN’s capabilities and value.

• Event Strategy: Plan and execute all internal MMN events, including the annual "All Hands Summit" and quarterly strategy meetings. You will own the run-of-show, content creation, and overall attendee experience.
• Culture & Communication: Act as a connector within the organization, ensuring that news about MMN wins, product launches, and strategic shifts are communicated clearly to the broader Macy's organization.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.

Experience: 10+ years of experience in B2B marketing, Product Marketing, or Go-to-Market strategy within the digital media or AdTech landscape.

Industry Knowledge: Deep understanding of the Retail Media Network (RMN) ecosystem and the programmatic landscape. Familiarity with Amazon Ads, DSPs, and API partners (Skai, Pacvue, etc.) is highly preferred.

Storytelling: Exceptional ability to synthesize complex data and technical details into simple, powerful narratives. You must be a strong writer and slide designer.

Event Management: Proven experience planning corporate events, strategy sessions, or offsites with executive visibility.

Leadership: Ability to influence cross-functional teams and manage multiple work streams in a fast-paced environment.

You will be joining one of the fastest-growing retail media networks in the country, with the opportunity to shape the brand voice and strategy from the ground up during a pivotal "Year of Celebration" for the company.

Deliverables for Freelance Period:
Contract Period:
Jan 5 –…