Content & Social Manager

Role Overview

The Content & Social Manager executes The Athletic Clubs' social and content strategy across all platforms—translating brand direction from the Director of Marketing into consistent, high-quality, on‑brand content that drives engagement, intent, and real community connection. This role owns day‑to‑day content production, publishing, community management, and reporting. You operationalize The AC's voice in the wild — ensuring the brand shows up consistently, credibly, and with relevance across studios, markets, and moments, pairing strong creativity with operational discipline.

• Execute social strategy across platforms (Instagram, Tik Tok, Reels) ensuring consistent voice and tone
• Uphold brand standards across all content, ensuring alignment with The Athletic Club's visual and editorial guidelines
• Act as a hands‑on creator — shooting, editing, and designing high‑quality, social‑first content independently that feels current, credible, and culturally relevant
• Coordinate with studio teams and external creators (UGC) to source content while maintaining brand quality and consistency

• Maintain professionalism and response‑time standards for DMs and comments, escalating sales or sensitive issues appropriately
• Execute content for brand campaigns, seasonal moments, and new studio openings in partnership with Marketing and Ops
• Partner with Growth Marketing to develop and iterate high‑performing creative for paid campaigns

• Maintain content calendars, production planning, and asset organization to ensure timely, high‑quality execution
• Track engagement and performance signals, using data to refine formats, messaging, and creative direction

• 3‑5 years of experience in content, social, or brand execution roles – ideally within fitness, hospitality or lifestyle brands
• Hands‑on experience managing brand social accounts (not just personal pages)
• Incredibly organized with the ability to manage multiple workflows
• Comfortable executing under clear direction and guardrails
• A strong written communicator with excellent editorial judgment
• Familiar with short‑form video, UGC, and creator‑style content

• Compensation range:
  Base $70‑80k + 20% incentive
• Generous medical, dental & vision coverage