Senior Director, Product Marketing; _

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Affinity Solutions (Affinity) is the leading consumer purchase insights company. We provide a complete view of U.S. and U.K. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 100 million consumers. Our proprietary AI technology, Comet™, transforms these purchase signals into actionable insights for business and marketing leaders to drive optimal outcomes and build lasting customer relationships.

Visit  to discover how we’re shaping the future of consumer purchase insights.
About Your Role
Affinity is seeking a visionary and strategic Senior Director of Product Marketing to lead our market positioning and go-to-market (GTM) engine. Reporting to the VP of Marketing and Communications, this individual will serve as a key architect of our go-to-market strategy, defining how our suite of products wins in a competitive landscape. The Senior Director will not only oversee the creation of high-impact narratives but will also influence the product roadmap and drive cross-functional alignment to ensure our solutions achieve dominant market share.

• Strategic Market Positioning: Architect the overarching narrative and value exchange for the entire Affinity Solutions portfolio. Ensure a cohesive story that differentiates us across Mar Tech and Fin Tech.
• GTM Orchestration and Lifecycle Management: Lead the end-to-end go-to-market strategy for new and existing products. This includes defining market entry, packaging strategy, and coordinating multi-channel launches that align with high-level revenue targets.
• Market Intelligence and Strategic Foresight: Direct comprehensive market research and competitive intelligence programs. Act as the internal “Voice of the Market” to influence the C-suite and product leadership on long-term investment and innovation.
• Sales Transformation and Enablement: Partner with commercial leadership to build a world-class sales enablement engine. Ensure the commercial team is equipped not just with tools, but with the strategic insights required to win complex, enterprise-level deals.
• Channel Strategy and Partner Growth: Lead the Channel Partner Marketing function to turn Affinity’s data, media, and technology alliances into a high-growth distribution engine. You will mentor a Senior Partner Marketing Manager in architecting scalable co-marketing frameworks and channel enablement programs, ensuring our partners are strategically positioned to advocate for Affinity’s solutions and drive consistent, high-volume client demand.
• Performance Accountability and ROI: Establish and own the metrics for product marketing success. Analyze the impact of GTM initiatives on the sales pipeline, win rates, and customer lifetime value, optimizing resources to maximize ROI.
• Team Leadership and Cross-Functional Orchestration: Directly manage and mentor a Senior Partner Marketing Manager to optimize our strategic alliances. Serve as a high-impact collaborator across all marketing functions—including Demand Gen, Content, Events, and Communications—to foster a unified culture of excellence, strategic rigor, and bias towards action that delivers measurable business results.

• 10-12+ years of experience in product marketing, with significant time spent in senior product marketing roles within Mar Tech or SaaS-based companies
• Established track record of leading complex, multi-product portfolios and successfully scaling GTM functions in high-growth environments
• Master-level ability to synthesize complex data and technical capabilities into “big picture” value propositions for C-level audiences
• Deep understanding of the sales funnel and the ability to partner as a peer with Sales and Product VPs to drive revenue
• Exceptional ability to navigate organizational politics and align disparate stakeholders…