Media Specialist, Integrated Media Planning

Description

Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in‑house Media team as we grow and evolve our approach to paid media and advertising.

We’re seeking a dynamic, results‑oriented Integrated Media Planning Specialist to join our Marketing team. In this role, you’ll be responsible for managing full‑funnel advertising programs, driving strategy across digital media channels including CTV, OLV, Social, Digital Partnerships, Audio, and OOH. Your ability to think strategically and stay ahead of latest industry trends will be key in helping us hit our marketing objectives.

This is a fantastic opportunity for someone who is both creative and analytical, with a passion for crafting engaging campaigns that deliver measurable results. You’ll collaborate with cross‑functional teams (internal and external) to ensure that each campaign is aligned with our brand goals and optimized for success.

At Victoria’s Secret & Co, you’ll join a world‑leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real‑world experience, and learn from the best in the business.

• Participate in seasonal brand briefing and extract focus areas for Paid Media campaigns.
• Assist VS & PINK Integrated Media Planning Manager by driving full‑funnel media planning across Paid Media channels based on data‑driven campaign learnings.
• Participate in cross‑channel discussions during seasonal campaign planning.
• Own plan summary compilation across teams and lead actualization of those plans.
• Assist with analysis of market data and insights to inform media planning.
• Collaborate closely with internal channel teams, including CTV, OLV, Social, Programmatic, Digital Partnerships, Audio, OOH, Paid Search and Affiliate during tactical media planning.
• Support media campaign measurement including ingoing inputs for setup, monitoring performance in flight, and compiling actionable insights for future campaigns.
• Stay current on marketing and media trends and partners, as well as channel and platform best practices, to inform campaign planning and identify high ROI opportunities.

for benefit details related to this position.

Minimum Salary: $77,800.00

Maximum Salary: $

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

• Bachelor’s degree in Marketing or related field
• 1-3 years of experience in digital marketing within an agency or retail organization
• Experience in paid media planning required
• Cross‑channel media planning experience with CTV, OLV, Social, Programmatic, Digital Partnerships, Audio, and OOH
• Experience in cross‑channel campaign development process
• Proficient in Office 365 and Smartsheet
• This role can be based out of New York City headquarter. As a hybrid role, this person will be expected to be in‑office 2‑3 days during the week, typically Tuesdays‑Thursdays.

• Experience working with media partners a plus
• Outstanding analytical skills and attention to detail
• Excellent communication skills (verbal and written)

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links:
California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.