Director - Product Marketing

The Director - Product Marketing will build the public face of Accelerate — shaping the product narrative, educating SMB advertisers, driving PLG adoption, and enabling partner-led distribution. This role ensures that Accelerate becomes simple, self-serve, and irresistible for SMBs by creating world-class product content, tutorials, templates, and partner-facing stories.

This person combines deep product storytelling
, hands-on content creation
, and strategic positioning experience to scale Accelerate across both demand channels (SMBs) and supply ecosystems (Shopify, Wix, Woo Commerce, Perplexity, Reddit).

• Create all onboarding and activation materials: interactive walkthroughs, videos, templates, demos, “how-to” guides, webinars, and certification programs.
• Develop a high-quality “Accelerate Academy” that teaches SMBs how to set up campaigns, optimize performance, and use AI agents within the product.
• Collaborate with Product to ensure every release ships with crisp, accessible documentation and in-product education.
• Reduce support queries by 40–60% through intuitive, scalable SMB-friendly content.

• Build the content engine: blog posts, case studies, landing pages, playbooks, and performance marketing assets.
• Own SEO, content strategy, category creation (“AI Agentic Advertising”), and thought leadership.
• Partner with Growth to build top-of-funnel acquisition around key SMB verticals (Shopify merchants, Etsy sellers, D2C eCom, subscription services).

• Craft compelling narratives, pitch decks, one-pagers, and demo scripts for conversations with:
• Supply partners (Reddit, Quora, Perplexity, Pinterest, Bing, Meta, Google)
• Distribution partners (Shopify, Wix, Woo Commerce, Big Commerce, Stripe)
• Build category-level storytelling that positions Accelerate as the default SMB AI advertising platform
  .
• Ensure partner-integrated features have clear messaging, tutorials, demos, and launch materials.
• Work with the Product Lead to translate partner opportunities and distribution insights into refined product positioning.

• Own feature launches end-to‑end: messaging, positioning, landing pages, videos, webinars, PR (if needed).
• Partner with Product to define GTM readiness, crisp positioning, and the right narrative for each feature module.
• Ensure Accelerate communicates value instantly to a time‑strained SMB audience.
• Understand SMB advertiser behavior deeply; translate insights into messaging.
• Run qualitative and quantitative research: cohort studies, funnel analytics, customer interviews.
• Use competitive intelligence from Shopify ecosystem, Meta, Google, Amazon, and AI agents to refine positioning.

• 10+ years in Product Marketing at a SaaS, Ads Tech, SMB SaaS, or eCommerce platform.
• Experience at companies like Shopify, Klaviyo, Mailchimp, Hub Spot, Canva, Wix, Big Commerce, Meta, or Google Ads is ideal.
• Strong track record of building PLG motions
  , product education, narrative building, and go‑to‑market strategy.
• Experience working with SMB tools
  , marketplaces, or advertising ecosystems.
• Exceptional storytelling, writing, content creation, and demo‑building skills.
• Has partnered closely with product & engineering teams on early‑stage 0→1 or 1→10 product builds.

• Accelerate Self Serve Material launched with >80% onboarding completion.
• PLG funnels (self‑onboarding → first campaign launch) drop‑off reduced by 50%.
• 20–30 high‑quality tutorials, demos, templates, and case studies published.
• Partner pitch decks and narratives become standardized, adopted by VP Partnerships.
• Accelerate becomes “demo‑ready” and “self‑serve‑ready” for Shopify/Wix conversations.
• SMB search traffic grows meaningfully due to content marketing.

Accelerate’s core product and agentic flow is powerful — but storytelling, education, and product marketing will determine adoption at scale
. Without world‑class product marketing, even the best AI platform struggles with comprehension and onboarding among SMBs.

This role ensures Accelerate becomes: simple,desirable,well-understood,scalable,partner-ready,SMB-friendly.