Director, Talent & Influencer Strategy – Maybelline

Job:
Director, Influencer & Social Media Strategy – Maybelline Brand Engagement

Position type:
Permanent

Employment type:

Full - Time

Location:

New York - New York

Country/Region: USA

This position is an integral part of the Maybelline US Brand Engagement team, leading all talent, influencer & social media strategies and activations surrounding the US market and daily business functions. This position is heavily focused on influencer‑specific programming and will involve a variety of duties, which require balancing multiple tasks simultaneously. Lead the development & execution of best‑in‑class organic social strategy across all platforms, content curation, community management and influencer marketing to support overarching brand strategies.

We are looking for an industry disruptor, a trailblazer, and a true leader in every sense of the word. This position requires someone who can operate under a truly consumer‑first mindset to help accelerate the brand’s digital and social footprint with culture and community relevancy at the forefront, all while re‑enforcing the brands makeup expertise and rich heritage. This profile must be a skilled communicator with a proven track record of disrupting and accelerating brands to the heart of culture.

• Continuous Influencer Engagement and Strategic Development & Management of Maybelline’s long term partners including talent negotiations and contract execution for owned influencers
• Support the team’s influencer focused partnerships with consistent research and identification of strategic beauty influencers to target
• Working collaboratively with cross‑function teams as it relates to Influencers including Omni, DMI, Shopper Marketing
• Closely partner with Social teams for content needs
• Develop and maintain relationships to drive organic brand support
• Organize Influencer content and activations that support the Maybelline US DBPI Index and Brand Love
• Build and implement influencer marketing strategy to grow consumer base and drive sales revenue
• Foster and grow network of current influencers and brand advocates, and maintain influencer database with accurate and up‑to‑date records
• Analyze KPI’s from paid integrations and support decisions with ROI‑based analysis
• Support the AVP of Brand Engagement on larger total brand & product‑related activations
• Manage Influencer activities and accommodations during live brand events and activations
• Work closely with the Maybelline US Marketing teams to ensure all brand communications and influencer marketing efforts are aligned and synergistic
• Ideate around impactful influencer programming to support strategic launches and pillar priorities
• Forecasting & Ideation for Influencer Mailers and related product inventory
• Efficiently Manage the Influencer Budget/Tracker/PO Process
• Oversee the Influencer contract generation and revisions with Legal
• Work in lock step with the LUSA Corporate and CMO Teams to optimize earned efforts across earned channels, including media and influencers, as well as all related outside vendors
• Manage and update all influencer analytics, utilizing tools such as Traackr and DOMO to validate KPIs per influencer, per paid program and versus industry standards
• Maintain competitive and efficient talent rates versus industry

• Excellent verbal, interpersonal, and written communication skills
• Bachelor’s degree required
• 6-8 years of experience in public relations/communications
• Experience in beauty PR
• Knowledge of the influencer and media landscape
• Considerable understanding of Social Media landscape, including new platforms
• Past Influencer Management
  
  Experience:
  
  experience in contract negotiations preferred
• Professional writing skills, including strategies, press releases, media alerts, talking points, and guidelines amongst others (preferred)
• Demonstrates a high level of maturity, resourcefulness, and poise in executive and corporate setting
• Maintains a positive and professional attitude in all situations
• Must work well with a large team in an open‑office setting
• Holds a strong work ethic and standard for which tasks and projects are completed (Attention to detail is a must)
• Excellent organizational and…