Growth Marketing Creative Strategist

About Veracity:

Veracity is the first doctor-developed, clinically proven metabolic health system designed to fix what’s actually wrong—not just patch symptoms. Supported by a team of 11 doctors and our Chief Science Officer with a PhD in cellular biology, previously the creator of Nutrafol, and backed by leading investors including Maveron, Melitas, L Catterton, and Silas Ventures, Veracity is built for modern life with a mission to help people restore the foundation of their health: their metabolism.

Our products are rooted in science, validated in the real world, and made with clean, bioavailable ingredients your body knows how to use. We make it simple for people to understand their biology, improve their energy, weight, mood, sleep, and feel like themselves again—without prescriptions, guesswork, or gimmicks.

At Veracity, we’re building a new standard of modern health, and we’re looking for mission-driven, growth-minded teammates who are excited to scale a brand that’s redefining how people care for their bodies.

The Growth Marketing Creative Strategist will be a hybrid hands‑on strategic role pivotal in shaping how we conceptualize, test, and scale creative across paid social, videos, static ads, landing pages, and web experiences. You’ll lead creative experimentation, build audience personas and funnels, write testable hypotheses, and partner with internal teams and freelancers to bring winning creative to life.

This person should have 4–5 years of experience in creative strategy for DTC brands — especially in wellness, CPG, or e‑commerce — with deep fluency in best‑in‑class paid social, landing page CRO, and direct‑response principles.

• Lead the development of high‑performing creative concepts and direct response messaging frameworks.
• Build and manage a structured creative testing roadmap — from hypothesis → measurement → iteration → scale.
• Analyze performance data to drive insights, trends, and next test ideas.
• Keep playbooks updated with hooks, formats, pacing, angle frameworks, and messaging by audience and funnel stage.

• Write clear, actionable creative briefs for internal designers, editors, and external creators.
• Define best‑performing creative guidelines for paid social (Meta, Tik Tok, You Tube), landing pages, and website assets.
• Collaborate closely with creators to ensure delivery matches strategic intent.
• Partner with production teams to maintain quality while moving at speed.

• Collaborate with CRO or product teams on landing page strategy, messaging hierarchy, and test plans.
• Interpret on‑page analytics to improve conversion rates and reduce friction in funnels.

• Build customer personas using quantitative and qualitative insights.
• Map creative messaging to funnel stages (awareness → consideration → conversion → retention).

• Serve as a creative partner to performance media, analytics, brand, and product teams.
• Translate customer and performance insights into cohesive creative playbooks.

• Own weekly learning recaps, creative performance dashboards, and recommendations.
• Present test learnings and scaling plans to leadership.

• 4–7 years experience in creative strategy, growth marketing, or performance creative roles at DTC/e‑commerce brands — preferably wellness or CPG.
• Proven track record of developing data‑backed creative concepts that drive measurable performance across paid channels.

• Exceptional understanding of paid social creative best practices (Meta, Tik Tok, You Tube, Shorts, Reels).
• Strong analytical mindset — able to derive insights from data (CTR, CVR, CPA, ROAS) and translate them into creative decisions.
• Excellent storytelling, copywriting, and messaging skills tailored to direct response.
• Demonstrated ability to brief, manage, and critique creative deliverables.
• Experience building personas, funnels, and messaging frameworks.
• Solid knowledge of landing page optimization and UX fundamentals.

• Comfortable working in Google Sheets/Looker/Ads Managers or equivalent reporting…