Senior Director, Brand Communication & Digital Engagement

Edgewell is a global team of over 6,000 visionaries, doers and makers. Our secret is people, and we have an inspiring and collaborative global force of them. Our portfolio of over 25 brands touches lives in more than 50 countries by making useful things joyful. Together, we reimagine good mornings and endless summers, strive for more sustainable ways to beautify and bond, and do it all with not only confidence but determination.

Responsible for setting the vision and leading Edgewell’s approach to earned media, organic social, influencers, and community engagement on behalf of our brands across the portfolio, ensuring our brands show up with clarity, relevance, and impact wherever consumer discover, engage, and shop.

Reporting directly to the CMO, this leader will play a critical role in Edgewell’s broader marketing transformation, helping evolve how we go to market and how earned and owned media work in partnership with paid media as a growth engine on behalf of our brands.

This leader will lead the end-to-end earned and owned ecosystem, from traditional PR and influencer partnerships to organic content, creator strategy, and community nurturing. They will also build scalable, repeatable go-to-market capabilities that support commercial outcomes. This is a highly visible, enterprise leadership role with direct influence on brand reputation, cultural relevance, and long-term business growth.

• Serve as the senior earned media and PR partner to Brand teams, owning the overarching earned strategy on behalf of our brands across the Edgewell portfolio and ensuring alignment with brand positioning, campaigns, key retail moments and business priorities
• Shape proactive, culturally relevant storytelling that extends beyond reactive PR moments.
• Ensure earned media is fully integrated with paid media, influencer activity, and owned channels as part of a cohesive go-to-market approach.
• Build and lead a scalable earned and owned operating model, clarifying roles across internal teams, agencies, and partners, and establishing clear ways of working.
• Partner closely with Legal and Corporate Communications to ensure alignment on reputation, issues management, and crisis response.

• Set the vision and provide senior leadership for Edgewell’s influencer and creator strategy, championing a test-and-learn approach across emerging platforms such as social commerce and new platforms and AI-enabled creator tools.
• Define clear frameworks for creator selection, partnership models, and measurement.
• Ensure influencer strategies are fully integrated into brand go-to-market plans, campaign launches, and retail and commerce activations in partnership with Brand, Media, and Sales teams.
• Establish clear ways of working, governance, and best practices to drive consistent and efficient programming.

• Set the vision for organic social and owned content across platforms, ensuring each brand shows up with clarity, consistency, and cultural fluency.
• Partner with brand teams and internal social leads to define channel roles, content pillars, and always-on programming.
• Ensure organic content works hand-in-hand with paid media, influencers, PR, and digital shelf and retail content strategies to maximize reach and impact.
• Explore and responsibly leverage AI to enhance content development, social listening, and speed-to-culture.

• Define Edgewell’s approach to community building and engagement, turning audiences into advocates.
• Establish best practices for community nurturing, creator seeding, and two-way engagement.
• Leverage community and social insights, including AI-enabled listening tools, to inform content, campaigns, and where relevant product innovation.

• Define success metrics across earned, owned, and influencer channels (inclusive of vanity metrics).
• Partner with Insights and Analytics and Media teams to connect brand health, engagement, and retail performance.
• Regularly report impact, learnings, and optimization opportunities to senior leadership.