Creative Strategist

We sit at the intersection of creators and performance marketing. We don't just do "influencer marketing"—we build data-driven, direct-response creative engines for brands. We turn UGC (User Generated Content) into high-performing ads for Tik Tok, Meta, Snap, and You Tube Shorts.

We are looking for a Creative Strategist who lives and breathes short-form video. You are the bridge between Data (what works in ads) and Creativity (how to tell a story).

You will manage the creative strategy for global D2C brands, apps and more, turning their marketing goals into "scroll-stopping" video concepts. You will work within our "ecosystem," collaborating daily with four key groups:

• Lead Kickoff Sessions to extract goals, pain points, and brand voice.
• Consult brands on "Direct Response" principles.
• Manage expectations with clear ETAs and transparency.

• Bridge the gap between a corporate brief and authentic creator content.
• Source the right faces for the video production.
• Ensure briefs are clear so creators can deliver raw files without endless back-and-forth.

• Collaborate with the post-production video editing team on each production you manage.
• Provide specific feedback on Hooks, Pacing, Music, and Aspect Ratios
  .

• Support the Sales team on demo calls by showcasing creative expertise.
• Feed insights back to Product to improve our platform, reporting bugs and workflow suggestions.

• Ideation & Scripting: Use AI tools (ChatGPT, Gemini.) and your own creativity to write scripts that hook viewers in the first 3 seconds.
• Performance Analysis: Obsessively monitor ad performance using tools like Tik Tok Top Ads and Facebook Ads Library
  . Conduct "post-mortems" on campaigns to understand why an ad worked (or didn't).
• Quality Control: Ensure every piece of content meets our high standards before it reaches the client.

• Experience: 2+ years in Creative Strategy, Social Media Management, or Performance Marketing. Experience in an agency environment is a massive plus.
• Language:
  Native-level English (Written and Spoken) is non-negotiable. You will be communicating with global clients daily.
• Highly Organized: You thrive in a fast-paced environment, know how to prioritize, manage multiple moving parts, and keep processes structured and efficient.
• Platform Mastery: Deep understanding of Tik Tok, IG Reels/Stories, and Shorts ads ecosystems.
• Data-Driven: You don't just "feel" what's right; you look at the data (CTR, ROAS, CPA) to back up your decisions.
• Tech Savvy: You embrace AI. You use tools like ChatGPT, Grammarly, and Midjourney to speed up your workflow, not replace it.
• Self-Starter: You are proactive. You don't get blocked; you find a solution.