Associate Director, Marketing; Enterprise Marketing Strategy

Job

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation.

NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition‑free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

For more information, go to NYU Langone Health, and interact with us on Linked In, Glassdoor, Indeed, Facebook, Twitter, You Tube and Instagram.

We have an exciting opportunity to join our team as a Associate Director, Marketing (Enterprise Marketing Strategy). NYU Langone Health is seeking a highly skilled Associate Director of Enterprise Marketing Strategy to support NYU Langone's omnichannel communications and marketing campaigns. This role will collaborate closely with Communications, Marketing, Government and Community Affairs (CMGCA) colleagues and other key stakeholders to shape innovative marketing initiatives tailored to a variety of patient populations and healthcare professionals.

Reporting to the Director of Enterprise Marketing Strategy, this position will manage the development and rollout of messaging frameworks, digital marketing campaigns and strategic assets leveraging the NYU Langone Media Network.

• Create comprehensive messaging plans for key clinical services aligned with CMGCA and clinical departments goals, strategic priorities, and target audience
• Collaborate with stakeholders, content producers, and technologists in the creation of comprehensive marketing communications strategies in alignment with institutional objectives
• Develop innovative digital marketing campaigns using Sales Force Marketing Cloud including asset creation, audience segmentation criteria, measurement, and reporting to relevant stakeholders
• Participate in the strategic planning process and critical department meetings to cultivate a deep understanding of key clinical service areas goals and objectives
• Identify, assess, and recommend new opportunities for CMGCA‑led campaigns that support NYULH
• Focus on advancing digital marketing operations capabilities to drive efficiency, effectiveness, and scalability

• Partner with Relationship Leads across CMGCA to deeply understand clinical objectives and leverage communications and marketing tactics successfully
• Play a vital role in triaging, prioritizing and executing requests from stakeholders

• Collaborate with the Strategy Digital and Program Measurement COE to establish measurement strategies and key performance indicators (KPIs) for digital marketing campaigns; integrate these metrics into decision‑making processes to maximize return on investment
• Collaborate with Medical Center Information Technology office to initiate digital marketing campaigns using Sales Force Marketing Cloud and to maximize the NYU Langone Media Network

• Bachelor's Degree in marketing, communications, or related field
• 8 years of experience in a large, complex organization
• Proven ability to work effectively in a highly matrixed environment
• Adept at building rapport and exhibiting strong interpersonal skills with a proven track record in building and maintaining relationships
• Fluency in advertising, branding and marketing disciplines with a working knowledge of current digital marketing trends and healthcare best practices
• Strong leadership skills that demonstrate the ability to influence, teach, inspire, motivate, and collaborate effectively
• Strong analytical skills…