Head of Creative and Content

Reci Me is one of the fastest-growing cooking apps in the world, helping 10M+ users save recipes from anywhere and turn them into meal plans and shopping lists.

We’ve been a Top 10 app in the US App Store’s Food category for months and were recently featured on The Drew Barrymore Show.

Now, we’re looking for a Head of Brand and Creative to join our small, ambitious team!

You’ll lead creative strategy and execution across brand and social – bringing Reci Me to life through campaigns and repeatable, social-first content that builds recognition and drives growth.

Working closely with growth, marketing, and product, you’ll shape ideas that scale, raise our creative standards, and build and lead our brand and social team as we scale.

• Own and evolve Reci Me’s brand strategy, voice, and visual identity
• Define and strengthen distinctive brand assets that drive long-term recognition
• Lead brand campaigns across paid, organic, and social channels
• Build repeatable, social-first content formats that scale across paid and organic
• Partner closely with growth to ensure brand and performance work cohesively
• Establish creative systems and testing frameworks that scale
• Be hands‑on in shaping ideas and content, especially in early phases
• Hire and build a high‑performing brand and social team

• 7+ years proven experience building and evolving strong, distinctive brands (working in an agency, startup or tech company)
• Track record of leading fully integrated campaigns across digital, social, paid, and traditional brand channels
• Able to turn brand strategy into repeatable, scalable creative formats and campaigns
• Strong creative taste and fluency in platform‑native storytelling across organic and paid channels
• Experience building and leading brand and social teams
• Strategic thinker who’s comfortable being hands‑on
• Lead brand strategy and communicate brand performance clearly to stakeholders at all levels
• Full time role
• Location:
  
  New York (no remote)
• Work directly with the founders and a small, hungry team solving a real‑world problem
• A product with real retention, real revenue, and real impact
• Hybrid work environment
• International team offsite yearly
• Health insurance
• Paid time off on your birthday
• Equity in one of the fastest growing consumer subscription apps

To apply for this role, please put in your application in this Google Form and we will get back to you. We look forward to hearing from you.