Brand Manager, Crestliner

Location: New York

* Come explore opportunities within committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond.  Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
*** Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality:
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* Position Overview:

As part of the talented Brunswick Boat Group marketing team the Manager, Brand Marketing of Crestliner leads North America marketing for this well-established, high-performing brand. This role blends strategic vision, brand leadership, and hands-on execution to drive growth, elevate brand awareness, and deliver compelling customer and dealer experiences.

The role is responsible for developing brand strategy and directing execution through innovative marketing programs that support both B2C and B2B engagement. As a key growth driver for the Crestliner portfolio, this position is accountable for maximizing marketing effectiveness, strengthening dealer partnerships, and increasing long-term customer value.
** At Brunswick, we have passion for our work and a distinct ability to deliver.
**** Building the Brand:
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* Essential Functions:

* Lead North America brand strategy and positioning for Crestliner, reinforcing the brand’s heritage, innovation, and leadership in aluminum fishing boats across regions and channels.
* Develop and execute annual marketing strategies and integrated campaigns that support new model launches, core line sustainment, and regional business priorities across the full marketing mix (digital, media, promotions, dealer marketing, and events).
* Serve as the expert on Crestliner’s target boaters—defining audiences, segments, and personas—and use customer insights, market trends, and competitive intelligence to inform brand strategy, messaging, and content.
* Partner with Product, Engineering, Regional Marketing, Sales, Digital, and Analytics teams to bring boats to market, ensuring strong launch execution, dealer readiness, and consistent global brand expression.
* Lead content strategy and production for product storytelling, launches, and always-on channels, translating technical features into compelling consumer and dealer-facing narratives.
* Plan and execute brand-led events and experiential activations, including boat shows, dealer meetings, on-water demos, and consumer experiences that drive awareness and demand.
* Monitor brand health, campaign performance, and competitive activity, using insights to continuously optimize strategy and execution.
* Own the Crestliner marketing budget, including annual planning, forecasting, and in-year optimization to maximize ROI and support growth objectives.
** Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.
** Knowledge, Skills, and Ability:
* Excel in problem solving, innovation, team participation, and self-motivation.
* Demonstrates being a team player, not inclusive to, hitting project targets and deadlines to achieve business growth
* Demonstrates the willingness to challenge the status quo and constructively drive change while fostering teamwork and core corporate values
* Communicate effectively with internal stakeholders
* Prompt response time to all internal and external customer inquiries and directives
* Strong strategic perspective. Keen view of the external environment including general trends impacting the business, competitive awareness, and an understanding of both consumers and customers
* Business owner mentality comfortable with high levels of autonomy and a passion to drive their assigned brand(s)
* Strong analytical skills with the ability to analyze large sets of data, identify insights, and build compelling strategic plans

Qualifications:

* Ability to be in the office 3-4 days a week at the New York Mills, MN location.
* Bachelor’s degree required; MBA preferred
* 6-10 years of leadership in brand/marketing management for consumer products
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