Associate Director, Paid Media; Programmatic

About VaynerX Vayner

X (  ) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include Vayner Media, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, Vayner Speakers, and Vayner Commerce.

About Vaynermedia Vayner Media is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently‑owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. Vayner Media has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards.

It is part of the Vayner

X family of companies.

The Associate Director of Programmatic will lead the creation and execution of programmatic media plans across industry‑leading technology platforms. A core part of this role involves taking ownership of client programmatic strategy, guiding its implementation, and ensuring flawless daily execution. You will drive the overarching strategy, development, and execution of programmatic media across all relevant channels: display, video, audio, CTV, DOOH, and more.

• Lead the development of cutting‑edge programmatic media strategies that deliver against client marketing goals.
• Oversee planning and execution across platforms such as The Trade Desk, DV360, and others.
• Act as a key contributor to cross‑channel initiatives by partnering with SEM, SEO, Social, and traditional media teams.
• Build and nurture relationships with clients, vendors, and internal stakeholders across media, analytics, ad ops, and finance.
• Evaluate and evolve our programmatic technology stack and supplier partnerships.
• Provide strategic thought leadership and represent CMI at industry events and forums.
• Author and review POVs, case studies, and trend insights to establish CMI as a leader in healthcare programmatic media.
• Recruit, mentor, and grow top talent within the programmatic team.
• Continuously optimize internal processes for campaign management, reporting, and performance analysis.
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad‑hoc reporting and status meetings.

• 5+ years of experience managing programmatic campaigns with DSPs (e.g., The Trade Desk, DV360), or equivalent SSP experience.
• Deep expertise in the programmatic ecosystem, including publishers, platforms, and data partners.
• Strong background in video, CTV, and audio a plus.
• Excellent project management, analytical, and problem‑solving skills.
• Strong communicator – confident in presenting ideas, strategies, and results to clients and internal teams.
• Proven team leader with experience developing and managing direct reports.
• Advanced Excel skills (pivot tables, v‑lookups) and ability to interpret large data sets.
• A passion for innovation and learning new technologies.
• Bachelor's degree in Marketing, Business, Analytics, or related field preferred.

We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!

• Exact compensation may vary based on skills, experience, and location.
• Employer-sponsored 401k with match.
• Medical, Dental, and vision coverage.
• Unlimited PTO.
• Caregiver (Parental) Leave.
• Health and Wellness benefits.

Base Salary: $105,000 — $125,000 USD