Assistant Manager, Programmatic Media

Job Title:

Assistant Manager, Programmatic Media

Function:
Digital Media

Location:

NYC (Hudson Yards)

Reports To:

Division POD Lead – Programmatic Media

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

CDMO:
The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L’Oréal’s business and drive digital innovation. As a force for L’Oréal’s innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearheads new digital capabilities to future-proof the group’s business.

At L’Oréal, our Digital team is an opportunity to be at the center of L’Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

L’Oréal USA’s programmatic trading desk (leDesk) leverages best-in-class programmatic media through a high-functioning and integrated team to drive business-building performance via data-driven activations and breakthrough innovation.

The Assistant Manager, Programmatic Media will execute strategic campaigns for key business divisions. Programmatic Traders/Cross-Strategists are the go-to resource for campaign activation, optimization, and reporting. This role will act as dedicated support to execute and plan these in-house campaigns. This role will report directly to the Senior Manager on the corresponding business division within leDesk.

• Lead the strategy, planning and activation for programmatic campaigns while collaborating with planning counterparts on the overall omnichannel planning and strategy
• Serve as the main point of contact for brand team counterparts
• Strategize, apply and scale L’Oréal data strategy within programmatic to maximize results
• Partner with integrated external media agency teams for synergistic learnings, media plans, reporting, billing alignment and other strategic deliverables
• Manage day-to-day flow of programmatic inventory including pacing, performance, and troubleshooting for open exchange, You Tube, PMP/PG deals, etc.
• Engage in collaborative partnership with ad tech platform and/or publisher vendors for campaigns
• Compile and present reporting data to brand partners/internal stakeholders at a regular cadence, and deliver wrap-up reports and case studies with clear implications for current and future campaigns
• Create Excel workbooks that map and visualize data to help organize our campaign performance into actionable insights
• Work directly with media agency personnel for campaign implementation (ex. ad-serving, trafficking, billing) across all aspects of programmatic media campaigns
• Lead implementation of creative and tags in any/all DSP partners (DV360, The Trade Desk, Amazon)
• Own trading in multiple programmatic DSPs with an understanding of campaign management and optimization strategy (bid management, tactic, audience analysis, etc.)
• Responsible for ensuring campaigns launch on time, at scale, across all tactics and partners
• Take ownership of deliverables, manage campaigns independently, and effectively prioritize to deliver strong results
• Regularly assess current processes and provide solutions to improve efficiency through process optimization
• Demonstrate problem‑solving ability
• Escalate and provide solutions for campaign challenges and/or stakeholder questions appropriately

The role requires ongoing collaboration with multiple internal & external stakeholders including but not limited to the division CDMO, global stakeholders, finance, and other LUSA leadership.

• Desired 2-4 years buy-side, in-platform DSP experience with programmatic across various formats (display, video, audio, etc.), preferably in a media agency environment
• Experience managing and reporting…