Assistant Brand Manager - American Crew

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s.

In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand. Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels.

These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more. We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers. We are Revlon, together, transforming beauty.

This role is a Hybrid Role: Employees are expected to work from our New York City office 3 days per week and may work remotely the remaining days

As our Assistant Manager of Marketing, you’ll help to drive our brand to new heights. You’ll be at the forefront of our marketing campaigns, bringing fresh ideas and energy to everything you do. Get ready to dive into a fast-paced environment where no two days are the same!

This role will require a right- and left-brained marketer, who will be a category champion implementing marketing activities “on time and in full” as per the marketing calendar. The focus will be on supporting the Manager in creating a strategy to support and grow the American Crew business. This will include opportunities from creative campaign development through to go-to-market excellence and continuous improvement.

Additionally, there is a focus on driving category share, sales and profit objectives. The ideal candidate will be a strategic thinker who can bring both business acumen and creativity to develop plans that drive these objectives.

• Execution of Marketing Strategies
• Focus on implementing marketing activities according to the marketing calendar.
• Business Analysis And Reporting
  • Own performance tracking, reporting, analysis, and forecasting for the assigned segment.
  • Help build and manage trackers, collaborating with sales, creative, project management, and production teams.
  • Become a category expert through ongoing analysis, consumer insights, and knowledge of category dynamics and competition.
• Competitive And Market Analysis
  • Conduct competitive analysis of innovation and seasonal promotional programs to make recommendations for growth opportunities.
  • Analyze competitive promotional activity to understand marketplace positioning and champion tactical opportunities.
  • Lead analysis to uncover new opportunities, white spaces, and insights.
• Innovation And Marketing
  • Track competitive launch activation to inform and optimize brand launch activations.
  • Support in recommending unique marketing ideas and trade marketing initiatives.
• Retailer Sell-In And Growth
  • Assist in building retailer meeting decks each season.
  • Create and update seasonal side-by-sides for retailer accounts.
  • Coordinate needs for retailer meetings, including support with decks, room setup, and comps.
• Financial Management
  • Track vendor invoices for monthly budget reconciliation.
  • Assist with forecasting builds and manage the marketing budget tracker.
• Cross-Functional Collaboration
  • Work with sales, trade, integrated business planning, and demand planning partners to develop support plans and ensure forecast accuracy.
  • Partner with the brand manager and cross-functional team members to execute business priorities.
  • Support the manager in briefing internal partners on assets across media channels.
  • Support in license partner management.
• Ad Hoc Projects
  • Assist with other ad hoc…