Director, Marketing - Deposits, Liberty Street NY

It Starts Here

Santander is a global leader and innovator in the financial services industry and is evolving from a high‑impact brand into a technology‑driven organization. Our people are at the heart of this journey and together, we are driving a customer‑centric transformation that values bold thinking, innovation, and the courage to challenge what’s possible. This is more than a strategic shift. It’s a chance for driven professionals to grow, learn, and make a real difference.

If you are interested in exploring the possibilities,
We Want to Talk to You!

The Director, Deposits Product Marketing is responsible for leading the development and implementation of an integrated, multi‑channel marketing communications plan for one or more complex business segments that help drive the success of the assigned business segment(s) and the overall brand of the Company. In this role, they are responsible for engaging with business segment leadership and their teams to ensure a deep understanding of and alignment with their strategies, goals and initiatives.

The Director is also responsible for maintaining a high level of persistent collaboration with internal and external marketing partners to develop and deliver the marketing plan. The person in this role is also responsible for ensuring market research and data analytics are included in the development of business strategy, marketing strategy and marketing ROI analysis.

• Leads the positioning and messaging for our consumer Deposits products – Checking and Savings.
• Deeply understand our consumer total addressable market, customer needs and target audiences for each product.
• Spearhead competitor benchmarking and identify opportunities for Santander to better differentiate in meeting customer needs. Act as a close and trusted partner to Product teams in evolving our value propositions.
• Act as a key advisor, thought leader and partner to the General Manager (GM) of Deposits, especially around determining long‑term marketing strategies supporting the business targets.
• Forge strong relationships with business lines as a key partner in helping them deliver their growth, profitability and retention targets efficiently.
• Create and lead cohesive, consistent, and engaging Marketing plans for the deposits business.
• Drive team’s success to envision, concept, launch and nurture high‑performing deposit products that embody the spirit of our brand and delight our customers.
• Act as a key partner to the deposits business leadership to influence and drive decisions on our marketing strategy at key milestones.
• Synthesize teams work into meaningful outputs that helps sharpen the marketing strategy.
• Roadmap the product marketing calendar to set our product launches up for success, thinking through the key elements of our GTM plan.
• Partner with media, marketing ops and customer experience leads to empower and enable our XFN teams to bring the marketing strategy to life, providing thought leadership and planning guidance in our GTM plans.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s Degree or equivalent work experience:
  Marketing, Public Relations, Communications, Business Administration or equivalent field. – Required.
• Master’s Degree in Marketing, Public Relations, Communications, Business Administration or equivalent field. – Preferred.
• 12+ Years in Integrated Marketing, Product Marketing or a related field. – Required.
• 9+ Years in banking, fintech, or payments space‑ideally in deposits side of the business. – Required.
• 2+ Years of experience in leading a team, shaping team culture and supporting team members’ career development. – Preferred.
• Experience influencing product roadmaps and leading product marketing strategy. – Required.
• Excellent communication skills, with an ability to connect the dots and tell a story based on data while also expertly tailoring communication…