Creator Content Manager

Creator Content Manager – Baby Center & What to Expect

Baby Center and What to Expect are seeking a Creator Content Manager to drive influencer marketing and talent initiatives that expand our reach, deepen trust, and amplify authentic parent voices. This hands‑on role involves sourcing and managing creators, overseeing collaborations end‑to‑end, and acting as the link between our social and editorial teams on talent‑driven content. The position is based in our New York City office on a hybrid schedule.

• Influencer Marketing
  • Develop and execute influencer campaigns that drive awareness, engagement, and registrations.
  • Source, screen, recruit, and onboard creators and experts who fit brand priorities and audience needs.
  • Draft scopes of work for collaborations, including deliverables, rights, timing, and payment terms.
  • Maintain ongoing relationships with creators, providing briefs, coaching, and feedback on content.
• Talent Recruitment & Development
  • Recruit and nurture diverse voices to feature across Baby Center and What to Expect platforms (apps, websites, newsletters, and social).
  • Support programs such as Baby Center Advisors, ensuring contributors are engaged and aligned to brand values.
  • Partner with the branded content team to manage creator rosters, rates, and performance notes.
• Cross‑Team Collaboration
  • Act as the conduit between social and editorial teams, ensuring influencer and talent‑driven content is integrated seamlessly.
  • Monitor the creator landscape to identify new talent, surface emerging trends, and update best practices.
  • Track performance of influencer and talent programs, share results with stakeholders, and recommend optimizations.

• 5+ years of experience in influencer marketing, talent partnerships, or community development, preferably in parenting, lifestyle, or health categories.
• Ability to work in our New York City office two days a week.
• Proven ability to build and scale influencer programs and manage talent relationships.
• Strong understanding of the social media landscape and influencer economy.
• Exceptional communication and relationship‑management skills.
• Strategic thinker with strong executional chops and project management skills.
• Comfortable analyzing performance metrics and making data‑driven recommendations.
• Passion for supporting parents and families through authentic, diverse voices.

Everyday Health Group – Pregnancy & Parenting operates the world’s most‑recognized pregnancy and parenting brands, including What to Expect, Baby Center, Emma’s Diary, and Mom 2.0. We reach millions of families every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.

Life at Everyday Health At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees and seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.

Everyday Health offers competitive salaries in addition to robust, health and wellness‑focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work‑life balance with Flexible Time Off, Volunteer Time Off and paid holidays.

We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.

Our Culture and Values We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers, empower one another to make informed decisions and be enabled towards action. We embrace success, encourage open…