Brand Activation Manager

Brand Activation Manager

Join the world‑renowned Anheuser‑Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the Stella Artois brand. As a pivotal member of our team, you will lead the charge in ensuring Stella Artois remains at the forefront of the market by supporting a national sampling program.

The Brand Activation Manager will oversee the execution of weekly sampling events in key accounts. Candidates must be highly motivated and results‑oriented. With Advantage, you'll be a part of an established and fast‑growing company driven by groundbreaking ideas and an innovative culture.

US-NY-New York

Primary Posting Location :
City:
New York

Primary Posting Location :
State/Province: NY

Primary Posting Location :
Postal Code: 10001

Primary Posting Location :
Country: US

Requisition :

Position Type:
Full Time

Category:
Field Operations/Field Management

Minimum: USD $68,640.00/Yr.

Maximum: USD $78,000.00/Yr.

• Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
• Establish and maintain strong relationships with key accounts and the local wholesaler.
• Sell in brand programming to key accounts.
• Lead the planning and execution of brand activations, special events, sponsor ships, and promotions.
• Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.
• Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
• Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
• Responsible for activation recaps, metrics, and overall event success.
• Manage local budget & budget reporting/reconciliation.
• Perform pre‑calls and checklists in preparation for sampling events.
• Monitor event execution while ensuring all key brand KPIs are achieved.
• Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc.
• Knowledge of local nightlife/events and local alcohol beverage laws.
• Assists in the analysis of sales and market/territory data used to provide consultation and/or correction for under‑performing accounts.
• Responsible for managing events in person.

• Must be of legal drinking age (21+).
• 2 years of beverage company and/or distributor experience.
• Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver's license.
• Must have access to reliable transportation.
• Access to a computer with Microsoft Office and home internet access.
• Must be proficient in Excel and PPT.
• Personal smartphone with the ability to communicate/report while in the field.
• Available to work 40+ hours per week, including nights and weekends.
• Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred.
• Must be able to lift 40lbs.
• Must be able to travel for mandatory training at program launch.
• Excellent written and verbal communication skills.
• Professional demeanor and strong work ethic.
• Strong leadership and communication skills.
• Organizational skills to meet weekly deadlines.
• Live in the market for full duration of the program.

• Competitive salary.
• Monthly auto & tech stipend.
• In person training.
• Opportunity for bonus and recognition.
• Training and Career Development with Advantage.
• Opportunity to represent innovative and fast‑growing brands.
• Opportunity for professional development and career advancement within Anheuser‑Busch.

Job Will Remain Open Until Filled

The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise,…