Sr. Product Marketing Manager
Listed on 2026-02-21
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Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Marketing Manager, Branding Specialist / Ambassador
LaSalle Network has partnered with a growing beauty brand in NYC in their search for a Senior Product Marketing Manager
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In this role, you will advocate for a growing product portfolio and manage the full commercialization process for new products, limited editions, and promotional programs designed to drive brand growth.
You’ll play a critical role in shaping the product portfolio and go-to-market strategy, supporting the development of a multi-year product strategy and innovation pipeline—balancing data, insights, and consumer intuition to identify opportunities, deepen brand equity, and deliver impactful launches.
You’ll collaborate cross-functionally with teams (including but not limited to supply chain, creative, sales, and product development) to ensure timely, effective launches in a fast-paced environment.
What You’ll Do- Lead new product launches from concept to shelf, including pricing, positioning, claims, packaging, creative, and legal/regulatory coordination
- Manage portfolio strategy, SKU planning, sample development, and line edits
- Contribute to a multi-year product strategy and innovation pipeline
- Drive Stage Gate meetings and create kickoff and launch materials
- Develop compelling launch presentations, GTM strategies, and financial analysis
- P&L optimization & multi-year innovation road‑mapping
- Analyze market trends, consumer insights, competitive landscape, and portfolio performance to inform strategy
- 4+ years in product marketing or innovation within beauty, haircare, personal care.
- Proven track record leading multiple complex product launches end-to-end
- Strong knowledge of innovation processes, concept development, pricing, positioning, claims, and GTM strategy
- Analytical and data-driven, with experience interpreting sales and market insights
- Excellent project management and cross-functional communication skills
- Proficiency in Excel, PowerPoint, Asana, and research platforms (e.g., NPD, Mintel)
- Collaborative, creative, and comfortable in a fast-paced environment
Salary: $125-$130k base with a 15% eligibility bonus. Medical, dental, vision, and 401k are offered, along with a generous PTO policy.
If this sounds like the role for you, apply today!
Missy Stella, Sr. Recruiter, LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
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