Lead Product Marketing Manager-Agencies & CTV
Listed on 2026-02-21
-
Marketing / Advertising / PR
Digital Marketing -
IT/Tech
Digital Marketing
Location: New York
New York
Are you passionate about how CTV, agencies, and omnichannel video are reshaping modern advertising? Join Smartly to define and scale the next phase of our AI-powered platform across CTV and social.
As Smartly expands its omnichannel video and DSP ecosystem, we are looking for a Product Marketing Lead to own two critical growth pillars: leading end-to-end CTV go-to-market across agencies and brand advertisers, and defining and scaling Smartly’s global agency value proposition across CTV and social.
This role also operates as a senior leader within Product Marketing, driving high-impact initiatives and elevating GTM standards across the organization. It is a highly strategic, global position at the intersection of video innovation, agency strategy, and enterprise commercialization.
In this role, you will:Own CTV Go-to-Market Across Segments
- Lead the global GTM strategy for Smartly’s CTV capabilities across agencies and brand advertisers
- Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video
- Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs.
- Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams.
- Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation and Smartly’s broader AI Orchestration vision.
- Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints.
- Own and evolve Smartly’s agency value proposition across CTV and social
- Define segmentation, personas, and priority use cases across holding companies, independent agencies, and in-house teams
- Develop compelling agency-specific positioning and narratives that resonate across planners, buyers, strategists, and creative leaders.
- Raise the bar on product storytelling across agency-facing materials, industry moments, and executive communications.
- Develop agency playbooks, pitch narratives, and executive-ready materials used globally
- Partner with the Agency team to strengthen joint positioning and agency activation
- Close the agency feedback loop by translating field insights, competitive intelligence, and partner signal into refined positioning and actionable product input.
- Lead high-priority, cross-functional initiatives within the PMM organization
- Raise the bar on launch rigor, commercial accountability, and GTM excellence
- Mentor and influence across PMM and cross-functional stakeholders
- Contribute to flagship company narratives, major launches, and industry moments
- Step into adjacent strategic initiatives as business priorities evolve
- 10–14 years of experience, including 7–9+ years in Product Marketing (B2B SaaS / AdTech / Mar Tech)
- 4–6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments
- Strong fluency in agency operating models and omnichannel video activation workflows
- Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact
- Strategic product partnership mindset with the ability to influence roadmap and differentiation
- Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value
- Strong commercial orientation with experience defining adoption and revenue metrics
High ownership, executive presence, and comfort operating autonomously in fast-moving environments
What We Offer You...- Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
- Generous healthcare packages & mental health benefits
- 401K plus matching & equity grants for all new Smartlies
- Wellness benefit & learning reimbursement opportunities
- Volunteer time off days & company donation matching opportunities
- And so much more…
Smartly is committed to being the best place to work for growth-minded individuals to thrive - explore more in our Culture Handbook…
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