Consumer Marketing Manager

Closing date:
Wednesday, 4th March 2026 at 12pm GMT.

This role will be filled in line with Public Pay Policy at Point 1 of the relevant Salary Scale unless the successful candidate is appointed from an existing public sector role.

At Tourism Ireland, we market the island of Ireland overseas. We take pride in connecting millions of visitors each year to all the island has to offer. Tourism is an industry supporting over 300,000 jobs across the island of Ireland and it thereby contributes meaningfully to economies and communities. We partner with sister agencies, airlines, ferry companies, accommodation providers, visitor attractions and others to grow the value of tourism, and to provide visitors with an inspiring and unique experience.

Set up under the auspices of the Good Friday Agreement, Tourism Ireland plays an important role as a North South body for a key industry on the island of Ireland, serving both Northern Ireland and Ireland

This is a great opportunity to join Tourism Ireland’s US team and lead the planning and delivery of best-in-class integrated marketing campaigns across a dynamic media landscape, to deliver business impact. As Consumer Marketing Manager, you will shape and execute high-impact initiatives that inspire US audiences to visit the Island of Ireland from the number one market by revenue for Irish tourism.

At Tourism Ireland, we’re storytellers at heart, driven by passion for Ireland’s rich culture, vibrant characters, stunning landscapes, and unforgettable experiences. This role offers you the chance to join us and support the island of Ireland’s tourism industry through highly targeted and effective marketing campaigns.

Note:

This role will involve some travel and work outside normal business hours.

• Consumer Strategy Development and
  
  Collaboration:
  
  Work closely with central Tourism Ireland teams, advertising, and media agencies to create a compelling consumer strategy which will deliver on key Business Performance Indicators (BPIs).
• Integrated Marketing Campaigns for US Market: Assume responsibility for US consumer journey management. Develop integrated consumer advertising campaigns which focus on targeted US consumer segments, optimise investment across channel mix, to deliver visitors to the island of Ireland.
• Lead the planning and execution of Tourism Ireland’s consumer advertising and digital campaigns including TV, maximising effectiveness through strong audience insight, media planning, execution and evaluation.
• Oversee US eCRM functions and strategy. Ensure optimal use of digital communications to deliver best in class campaigns to target segments against agreed business objectives.
• Oversee the US  website ensuring that it is an engaging destination for consumers, delivering a key platform for stakeholders.
• Oversee US social media strategy in partnership with global social teams, ensuring market-specific priorities are met through vibrant community engagement, innovative campaigns, and seamless integration of social across all US communications.
• Oversee US Search and PCS strategy.
• Oversee the development and leverage content partnerships with diaspora media outlets and organisations to drive advocacy.
• Team Leadership and Development: Manage and inspire a team of four marketing professionals to produce consistently excellent and innovative work.
• Analytics and Campaign Optimisations: Lead the US analytics framework to ensure all campaigns are measured and optimised to deliver the best possible ROI. Analyse and produce clear reports for department activity. Collect market and competitor intelligence to ensure Tourism Ireland is best in class.
• Integration and Brand Alignment: Ensure integration of activities with PR and Brand Partnerships. Ensure synergy of brand across all US communications in line with global brand and business strategy.
• Agency management: Lead the day-to-day relationship with agency partners to ensure efficient and effective use of resources and delivery against key business objectives (including media, creative and social agency partners).
• Brand Partnerships
  :
  Manage Tourism Ireland engagement with non-travel brands, ensure full…