Sponsorships & Events Manager

LG Ad Solutions

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.

We are seeking a strategic, detail-oriented Industry Sponsor ships & Events Manager to lead the planning, execution, and optimization of high-impact industry events and sponsor ships within the CTV ecosystem. Reporting to the VP, Sponsor ships & Events, this role sits at the intersection of brand marketing, industry partnerships, and experiential execution, owning programs that drive awareness, demand, and long-term client relationships. This role is ideal for a marketing-minded event leader who thrives in high-visibility environments, brings polish and rigor to execution, and enjoys building meaningful industry presence through sponsor ships and experiential programs.

Strategic Planning & Execution

• Support and help shape the annual events and industry sponsorship calendar, ensuring alignment with brand, business, and revenue objectives.

• Identify and propose innovative formats, experiential concepts, and engagement strategies that differentiate LG Ad Solutions in competitive industry environments.

• Support creative ideation for experiential activations and executive-level customer engagement programs.

• Own the end-to-end planning and execution of a diverse portfolio of programs, including:

  • Industry sponsor ships and trade shows

  • Bespoke client and executive hospitality events

  • Experiential brand activations

  • Internal and partner-facing events

• Lead full event life cycles, including scoping, event briefs, timelines, project plans, budgets, vendor management, on-site execution, and post-event wrap-up.

• Maintain exceptional standards of execution, ensuring compliance with operational, legal, sustainability, and brand guidelines.

• Balance multiple high-priority projects simultaneously while maintaining clarity, composure, and attention to detail.

Cross-Functional Collaboration & Communication

• Partner closely with in-house creative teams to deliver cohesive event branding across digital, print, and fabricated assets.

• Drive internal and external communications related to industry events and activations.

• Create and maintain stakeholder presentations and reporting decks to provide updates, insights, and performance results.

• Support client-centric gifting and premium programs aligned to brand and business goals, including ideation, sourcing, vendor management, and distribution.

Budget & Vendor Management

• Manage individual event and sponsorship budgets, including forecasting, allocation, and reconciliation.

• Deliver monthly budget reporting and variance analysis with clear communication to regional and internal stakeholders.

• Ensure financial accuracy, compliance, and accountability across all programs.

• Lead vendor discovery, negotiation, contracting, and performance management.

Measurement & Optimization

• Track, analyze, and report on event and sponsorship performance metrics, including ROI, engagement, and pipeline impact.

• Manage attendee list development, segmentation, and maintenance using tools such as Hub Spot and Splash.

• Gather post-event feedback and conduct evaluations to drive continuous improvement year over year.

• 5+ years of experience in event management, experiential marketing, sponsor ships, or hospitality—preferably within Ad Tech, Mar Tech, OEM, media, or B2B technology.

• Proven experience managing large-scale, multi-faceted events with complex timelines and stakeholder requirements.

• Strong project management skills with the ability to lead multiple initiatives in a fast-paced environment.

• Demonstrated ability to think strategically while executing tactically with precision.

• Experience collaborating with creative teams and a strong understanding of the creative process across digital, print, and fabrication.

• Established vendor and venue network preferred.

• Ability to travel 2–3 times per quarter and work evenings/weekends as required for events.

• Ability to stand for extended periods during event execution.

• Valid U.S. driver’s license.

• Excellent…