Senior Director Marketing

Requisition I D: 917128 Store #: E05424 Transitions Opt Gl Mark.ng UNY5AV

Position: Full-Time

Total Rewards:
Benefits/Incentive Information

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray‑Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best‑in‑class shopping experiences such as Sunglass Hut, Lens Crafters, and Target Optical, and leading e‑commerce platforms.

Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid‑range to premium segments. Our Shared Services Team, accompany and enable others within the Essilor Luxottica collective to achieve their targets. They keep people and projects running smoothly, ensuring every part of our business is provided for and well taken care of.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on Linked In!

The Sr. Director, North America Marketing is responsible for leading the strategic development, execution, and integration of all Transitions marketing programs for the U.S. and Canada, in alignment with global marketing priorities. This role drives growth by overseeing key commercial channels and ensuring cohesive activation across all marketing functions.

Key channels include lens manufacturers, laboratories, buying groups, retailers, online retail, and managed vision care organizations. Core marketing functions span business‑to‑consumer (B2C) and business‑to‑business (B2B) marketing and communications, professional development, trade and professional relations, public relations, education, events, digital and social media, influencer strategy, and training. The Sr. Director will lead and integrate these capabilities to deliver a unified market presence and achieve regional business objectives.

• Lead the Transitions North America marketing strategy, including consumer and channel communications, to drive brand growth, market share, and marketing ROI.
• Identify market and value‑chain growth opportunities and build integrated programs that drive both professional recommendation and consumer demand.
• Oversee B2C and B2B marketing, channel activation, and agency partners to ensure high‑quality, on‑strategy, and on‑budget execution.
• Manage and develop a high‑performing regional marketing team, ensuring delivery of business goals, KPIs, and talent development.
• Build strong partnerships with lens manufacturers, labs, retailers, online retailers, buying groups, and managed vision care to support trade marketing, distribution, and retail activation.
• Lead consumer and ECP insights work and translate findings into compelling concepts, campaigns, and communications.
• Ensure alignment with global brand strategy and guidelines while adapting global campaigns for regional needs.
• Drive professional relations, PR, education, trade shows, events, influencer programs, and ECP engagement strategies.
• Lead competitive intelligence and response planning in partnership with Sales, Global Marketing, and R&D.
• Collaborate with Global Marketing on new product launches, global campaign development, brand architecture, trademarks, and co‑branding.
• Manage Transitions NA marketing budget, approvals, and contract processes in partnership with Finance and Legal.

• Bachelor’s degree in Business, Marketing or related discipline
• Proven marketing background of at least 10 years, with a minimum of 5 years in a management position
• Experience with brand management (particularly within consumer product goods, pharmaceuticals, consumer‑facing optical, consumer technology, or similar fields),…