Principal Product Manager, Brand​/Advertiser​/Seller

Principal Product Manager, Brand / Advertiser / Seller

Button is building the future of the commerce powered internet — enabling performance marketing and monetization at scale across marketplaces, brands, and creators. We’re creating products that unlock new value at the intersection of discovery, engagement, and conversion. Button’s Mission is to empower the companies shaping the creator and affiliate economy - fueling mobile growth with innovation and new paths to monetization.

Our vision is an internet where all marketing is performance-based, everyone wins, and our innovation in the creator and affiliate economy lays the foundation for a new era of growth.

Button is creating new product lines to unlock marketing budgets from brands, advertisers, and sellers. The Principal Product Manager, Brand / Advertiser / Seller through partnering with third party platforms that support Brands, Advertisers, and Sellers. This Product Manager will lead this initiative from first principles: identifying target segments, problem statements prospective customers are facing, co-developing proof-of-concepts with high-intent partners, and translating validated hypotheses into scalable product offerings.

This is a hands‑on individual contributor role — the successful candidate will build the foundation, not inherit it. Over time, as products mature and scope expands, this role is expected to evolve to include team leadership responsibilities.

• Develop a structured understanding of the brand, advertiser, and seller landscape; identify opportunity segments and prioritize the initial route to market in collaboration with the CEO, the Commercial team, and the SVP of Product.
• Lead discovery with partners: define and test product hypotheses, manage go/no‑go decisions, and transition successful POCs into productized offerings.
• Create bold bets on how to create durable value at the intersection of creators and brands/advertisers/sellers.
• Design funding and budget‑flow mechanisms in collaboration with PMs (Data PM, Creator PM, and Network PM) and GTM: establish how budgets are entered, paced, reconciled, and measured.
• Define success metrics: hypothesis velocity, experimentation cadence, total monthly budget activated, new‑logo budget activated, and number of new Brand, Advertiser, and Seller networks / partners are onboarded.
• Serve as the product face to customers: participate directly in early prospect meetings, partner negotiations, and GTM workshops; represent Button’s perspective on performance marketing for sellers and brands.
• Collaborate with Creator PM and Full Service Network PM to ensure Brand, Advertiser, and Seller needs and insights inform Creator strategy.
• Develop a strong foundational AI powered strategy to support this motion and associated workflows.
• Evaluate integration requirements for each target segment, partner, and channel; ensure products comply with relevant marketplace and attribution rules.
• Deliver tangible outcomes: validated hypotheses and design partners within 90 days; active funded pilots within 180 days; and $2M+ in run‑rate revenue from new product lines within 9 months.
• Work with a dedicated engineering squad, shared design and analytics resources, and collaborate closely with cross‑functional leads to bring new concepts to market efficiently.

• 8+ years of experience in product management, ideally building 0→1 products for marketing, retail media, or marketplace/seller ecosystems.
• Strong market orientation: able to form a deep understanding of brands, advertisers, and sellers and translate their commercial goals into product strategy.
• Experience designing or operating budget and funding flows; familiarity with marketing and ad tech, affiliate, or retail media business models.
• Hands‑on and analytical: comfortable in customer meetings, prototyping sessions, and revenue modeling discussions.
• AI focused product manager who pushes the envelope with new technology and capabilities and has experience working with various AI tools.
• Proven track record of delivering early‑stage products that moved from prototype to measurable commercial traction.
• Operates as a founder: decisive,…