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Branding Specialist / Ambassador Marketing Manager Marketing Strategy Marketing Communications

Baggallini, Director, Brand Marketing

Job in New York, New York County, New York, 10261, USA
Listing for: Dearfoams
Full Time position
Listed on 2026-02-23
Job specializations:
  • Marketing / Advertising / PR
    Branding Specialist / Ambassador, Marketing Manager, Marketing Strategy, Marketing Communications
  • Management
Salary/Wage Range or Industry Benchmark: 120000 - 150000 USD Yearly USD 120000.00 150000.00 YEAR
Job Description & How to Apply Below
Location: New York

What You’ll Do

The Director, Brand Marketing will lead the evolution and activation of the Baggallini brand during a pivotal period of brand transformation. This role will own the development and execution of a modern, cohesive Brand 360 strategy across campaigns, influencer marketing, PR, organic social, events, partnerships, photoshoots, and brand activations.

This is a highly hands‑on leadership role requiring deep experience building and executing integrated 360 marketing programs – from strategic planning and creative development through production, launch, optimization, and measurement. The Director will manage campaign calendars, oversee lifestyle/campaign photoshoots and content production, lead agency, PR, and influencer partners, and own brand marketing budgets to ensure efficient, high‑impact execution.

This leader will play a critical role in supporting Baggallini’s ongoing brand overhaul by sharpening brand positioning, elevating storytelling and imagery, and ensuring consistent brand expression across all consumer touchpoints. The ideal candidate brings a strong background in brand marketing and integrated 360 campaigns, with a proven ability to translate brand strategy into high‑impact marketing that drives awareness, audience growth, engagement, and long‑term brand equity.

Specific

Responsibilities
  • Develops and executes integrated, brand‑building campaigns that drive awareness, affinity, and customer engagement across multiple channels, aligned to an overarching Brand 360 strategy.
  • Plays a leadership role in Baggallini’s brand evolution, including supporting rebranding initiatives, new positioning, and updated visual and verbal identity across channels.
  • Leads public relations efforts to increase brand visibility, securing impactful press coverage and strategic media placements.
  • Oversees social media strategy to enhance brand storytelling, audience growth, and engagement.
  • Develops and scales influencer partnerships to drive brand reach, credibility, and advocacy.
  • Leads event strategy and execution, including experiential marketing, partnerships, and trade shows.
  • Partners with e‑commerce, retail, product, performance marketing, and creative teams to ensure cohesive brand storytelling and messaging across all touchpoints.
  • Owns planning and execution of all brand photoshoots, including lifestyle, still life, and campaign shoots, managing timelines, budgets, creative alignment, and production partners.
  • Manages and develops a direct report, Brand Marketing Manager, providing strategic direction, coaching, and oversight across brand execution, campaigns, and day‑to‑day priorities.
  • Owns TOF marketing budget for marketing team.
  • Tracks and measures campaign effectiveness to optimize for engagement, conversion, and brand equity.
    • Qualifications
    • Bachelor’s degree in marketing, related field, or equivalent experience. MBA a plus.
    • 8+ years of experience in brand marketing, integrated marketing, or a related field.
    • Demonstrated experience supporting a brand overhaul, rebrand, or significant brand evolution - ideally within a fashion, lifestyle, accessories or consumer brand.
    • Proven ability to build and execute Brand 360 strategies that connect brand vision to execution across PR, social, influencer, events, and owned channels.
    • Highly creative brand leader with strong taste and a clear point of view on storytelling, visual identity, and social‑first brand expression.
    • Deep understanding of organic social, influencer marketing, and earned media as drivers of modern brand building.
    • Proven ability to translate brand strategy into executable, high‑impact campaigns and programs, balancing creative vision with disciplined execution.
    • Strong strategic and creative instincts paired with a data‑driven mindset.
    • Comfortable operating in a fast‑paced, transformation‑oriented environment.
    • Experience leading multi‑channel brand campaigns with measurable impact, from concept to execution.
    • Strong analytical mindset with proven ability to measure brand marketing impact.
    • Alignment with RG Barry’s values of trust, ambition, inclusion, creativity, responsibility, and teamwork.
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