Brand and Marketing Manager

Responsibilities

• Develop and execute brand and marketing plans for the assigned country/region to drive customer growth and brand equity, in alignment with market priorities and under the strategic direction of the Regional Manager Brand & Marketing.
• Translate market insights and enterprise strategies into clear briefs that enable integrated campaigns and a seamless customer journey across paid, earned, shared, and owned channels, leveraging Head Office CCM&B capabilities.
• Implement Emirates' brand strategy in assigned markets, ensuring alignment with business goals, measurement frameworks, and local dynamics.
• Adapt regional positioning for consistency and relevance.
• Use commercial data, research, and customer insights to guide tactical decisions that drive brand performance and engagement across the customer journey.
• Serve as the key liaison between country teams and regional marketing, balancing priorities, fostering collaboration, and supporting strategic alignment for smooth campaign execution.
• Deliver marketing plans tailored to local markets, ensuring campaigns are briefed, executed on time and within budget.
• Manage budgets, monitor performance, and mitigate risks to protect brand integrity.
• Stay current on trends across paid, earned, shared, and owned channels; recommend adjustments to keep the brand competitive and relevant.
• Collaborate with regional peers to share best practices, contribute to strategies, and suggest process improvements.
• Ensure executional excellence and adherence to SOPs for efficient, precise marketing delivery.

• Qualifications &
  
  Experience:
  
  Degree in Marketing, International Business, Business Administration
• Experience in marketing & media communication of which at least 3 years at a managerial level
• Proven ability to adapt regional marketing strategies into local plans
• Demonstrated success in collaborating with cross-functional and cross-regional teams to drive alignment and results
• Worked in international organisation with matrix accountability
• Strong analytical skills with the ability to interpret marketing performance data and extract insights
• Solid track record of landing integrated, multi-channel marketing campaigns
• Must be able to work onsite five days per week at our New York Town office

• Aetna
  - Medical, Dental and Vision
• 401(k) with match
• Nationwide Pet Insurance
• Aflac voluntary benefits
• Flight benefits
• Commuter benefits
• Travel benefits
• Discounts on flights and hotel stay worldwide