Senior Director, Retail Partnerships & Omnichannel Strategy

About Us

Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Our purpose is to positively impact people’s lives every day in every home around the world. We work to provide consumers with high-quality, exciting 5-star products that make life easier. We seek great people with great ideas who want to build the next big thing and develop while they do.

Our mission to positively impact people’s lives every day in every home around the world allows employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love. As we continue to grow, we are excited to add strong resources to accelerate our business digitally.

The Senior Director, Retail Partnerships & Omnichannel Strategy will lead the charge in transforming how our brands show up and sell across the digital shelves of our top retail partners. As Senior Director of Retail Partnerships & Omnichannel Strategy, this leader will champion best-in-class principles that elevate our presence across the full “brick and click” landscape — from Target, Walmart and Costco to Department, Prestige Beauty and Home Center retailers within North America.

This role will drive category growth through content excellence, conversion optimization and retail media acceleration. The Senior Director will collaborate with Brand Marketing, Sales and Performance teams to craft strategies that enhance product discoverability, strengthen conversion, and deliver a seamless consumer experience. With a strong grasp of omnichannel shopper behavior, this leader will build scalable playbooks that unify how we activate, measure, and grow across  and build the foundation to accelerate over $1B in POS annually within North America.

• Define and drive the vision for the  COE, establishing a unified omnichannel strategy across all brick-and-click retailers (Walmart, Costco, Target, etc.).
• Build a high-performing team and framework that champions excellence in digital execution, category conversion, and retailer collaboration.
• Serve as the enterprise voice for Retail eCommerce, shaping how the organization engages, measures, and wins across retail digital ecosystems.

• Oversee the creation and optimization of product content, imagery, and enhanced brand experiences across retailer platforms.
• Partner with Brand and Digital teams to ensure alignment between brand storytelling and retailer-specific requirements.
• Implement tools and analytics to measure and improve digital shelf health, discoverability, and conversion.

• Optimize investments and strategic partnerships with Retail Media Networks (e.g., Walmart Connect, Roundel, Citrus Ad, UB Network, etc.).
• Collaborate with integrated marketing and brand teams, as well as external partners, to plan, execute, and optimize paid media campaigns that influence conversion.
• Implement cutting-edge tools and analytics to track, benchmark, and continuously improve digital shelf performance across retailers.

• Champion a seamless shopper journey from awareness to conversion across retailer platforms.
• Partner with brand and digital teams to enhance CX/UX elements including search performance, navigation, and conversion flow, and drive consistency in how the brand shows up with strategic retailers.
• Foster a culture of experimentation and test-and-learn agility to continually improve engagement and sell-through.

• Drive conversion principles in the development of best-in-class Joint Business Plans…