Senior Vice President, Marketing, Trade Publishing

Position: Senior Vice President, Marketing, Scholastic Trade Publishing
Location: New York

* Lead the end-to-end marketing strategy for Scholastic’s Trade publishing program, encompassing picture books, middle-grade, YA, and graphic novels, starting with acquisitions.
* Partner closely with editorial and publishing leadership to develop positioning and go-to-market plans that amplify each book’s creative vision and commercial potential.
* Oversee launch campaigns for Scholastic’s signature authors and brands, as well as breakout, new voices.
* Champion world-class author care, ensuring every creator feels supported, heard, and celebrated throughout the process.
* Build scalable marketing plans across imprints, grounded in Sales retail strategies, Retail analytics, and referencing performance metrics.
* Play an integral role in leading the planning and execution of Pre-Sales, Sales Conference, and Launch Meeting cycles.
* 20+ years of experience in Trade publishing, marketing, or communications, with proven success in launching bestselling authors and building enduring franchises.
* Deep expertise in publicity, author relations, and marketing within the children’s or trade publishing landscape.
* Exceptional leadership and team-building skills; ability to inspire and develop talent across functions.
* Strong creative instincts paired with data fluency and commercial acumen.
* Genuine passion for Scholastic’s mission to inspire literacy and ensure every child finds joy in reading.
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