Senior Manager Marketing Operations & Events; Aesthetics Med Device

Role Summary

Senior Manager, Marketing Operations & Events at Solta Medical.

Location:

Annandale, New Jersey;
Atlantic City, New Jersey;
Basking Ridge, New Jersey;
Bridgewater, New Jersey;
Camden, New Jersey;
Central, New Jersey;
Cherry Hill, New Jersey;
East Brunswick, New Jersey;
East Hanover, New Jersey;
Edison, New Jersey;
Elizabeth, New Jersey;
Florham Park, New Jersey;
Jersey City, New Jersey;
Jersey Shore, New Jersey;
Madison, New Jersey;
Matawan, New Jersey;
Morristown, New Jersey;
Mount Holly, New Jersey;
Newark, New Jersey;
New Brunswick, New Jersey;
Paramus, New Jersey;
Parsippany, New Jersey;
Paterson, New Jersey;
Piscataway, New Jersey;
Plainsboro, New Jersey;
Princeton, New Jersey;
Raritan, New Jersey;
Ridgewood, New Jersey;
Rutherford, New Jersey;
San Bernardino, New Jersey;
South New Jersey , New Jersey;
Toms River, New Jersey;
Verona, New Jersey;
Wayne, New Jersey;
West Windsor, New Jersey;
Woodbridge, New Jersey. The role partners with Brand and Digital Marketing to translate strategy into dynamic, measurable experiences that elevate awareness, engagement, and commercial growth. It owns the end-to-end experience strategy, execution, and cross-functional integration that bring each brand’s vision to life across Thermage, Fraxel, Clear + Brilliant, and VASER. Balancing strategic foresight with hands‑on execution, this role designs impactful experiences that connect with customers in meaningful ways to drive engagement and results.

• Develop and execute an annual event experience strategy aligned to Solta’s objectives, brand priorities, and portfolio growth plans.
• Partner with Brand Managers to translate brand strategies and messaging into cohesive, high-impact event experiences that achieve commercial and customer engagement goals.
• Collaborate with Brand Marketing to prioritize event participation, define KPIs, and ensure alignment with each brand’s overarching strategy and positioning.
• Lead the planning and execution of congresses, trade shows, customer programs and virtual events that elevate the Solta brand and generate qualified leads.
• Ensure all event content, creative, and messaging are consistent with Solta’s premium brand standards and comply with PRC requirements.
• Manage budgets, vendor relationships, timelines, and resources to ensure operational excellence and on‑time, on‑budget delivery.
• Partner with the Digital Marketing team to coordinate event-related amplification, ensuring pre‑, during‑, and post‑event content is optimized for reach, engagement, and conversion.
• Ensure alignment between event execution and digital touchpoints, including email and social media—to deliver a seamless experience.
• Collaborate with Sales and Digital to ensure effective CRM (Salesforce) lead capture, campaign tracking, and post‑event nurturing workflows.
• Support the creation of dashboards in Salesforce to track registrations, MQLs/SQLs, pipeline contribution, and ROI by event.
• Leverage CRM and digital analytics to inform event optimization, audience targeting, and integrated marketing decisions.
• Define, monitor, and analyze event KPIs—including attendance, lead quality (MQL/SQL), pipeline contribution, ROI, customer engagement, budget adherence, post‑event satisfaction, and field feedback—to guide strategic decision‑making.
• Provide Brand Managers and leadership with post‑event analyses, insights, and recommendations to enhance future brand event strategies.
• Develop quarterly and annual performance reports summarizing event outcomes, learnings, and actionable recommendations.
• Leverage Salesforce dashboards and event data to identify pipeline acceleration opportunities and improve event‑to‑sales conversion rates.
• Use performance analytics to continuously refine event quality, scale best practices, and maximize marketing impact.
• Partner closely with Brand Marketing, Digital, Sales, Clinical, and Professional Affairs to ensure event strategies are integrated, brand‑consistent, and commercially aligned.
• Serve as the central liaison with Sales to align event objectives with field priorities and ensure effective follow‑up and conversion.
• Conduct regular field travel to engage with customers and…