Sr. Director, E-Commerce

Overview

At Foot Locker Inc. it is our vision and passion to create exciting and authentic experiences for our customers that will allow us to thrive in an ever-evolving retail landscape. This exciting position as a Sr. Director of E-Commerce is critical to the success of Foot Locker’s Growth Strategy. As a Sr. Director of E-Commerce, you will report to the VP of Global E-Commerce and serve as an instrumental leader of a vital team in the organization.

In this role, you will lead the Digital Commerce business, utilizing a consumer-first mindset through site merchandising, site content, new product onboarding, and collaboration with cross-functional teams on content execution, developing and executing comprehensive digital commerce strategies that are aligned with business objectives and growth targets. You will also partner with the Lockers GM on all activities to ensure consistency across the banner.

• Lead and be accountable for full results of Foot Locker US & CA e-commerce business including demand & net sales targets, along with profit results each month
• Align with Lockers GM on all activities to ensure consistency across the banner
• Own weekly business results & recaps across Foot Locker meetings, leveraging product selling data, web & marketing analytics and other insights to assess drivers, propose key action items to cross functional teams
• Manage a team of 10+ associates with ownership across the following areas:
  • Site Operations
  • Site Merchandising
  • Site Content
  • Additional Responsibilities

• Site Operations – Track & activate all SKUs that are ready for sale daily utilizing a variety of in-house and external tracking and catalog management systems; ensure all PDPs are accurate and complete for customer usage
• Site Operations – Manage operations of our hot & atomic launch product releases
• Site Operations – Optimize site navigation hierarchy and filter strategy by marrying key investments and emerging attributes with SEO data, UX research and customer behavior metrics
• Site Operations – Improve on-site search results through product attribution, keyword implementation, and synonym and spelling correction management
• Site Operations – Run, analyze and distribute weekly reports regarding page views, search terms, cross-selling completion and activations
• Site Operations – Partner with IT on all site issues for quick remediation

• Site Merchandising – Drive customer-focused merchandising strategies that highlight key investments, best selling products and emerging attributes throughout the shopping experience
• Site Merchandising – Define linking plan & merchandising strategy for all marketing to ensure best possible customer experience when clicking through to site
• Site Merchandising – Partner with merchandising teams to implement and maintain seasonal categories
• Site Merchandising – Implement and optimize cross-selling strategies through product recommendations
• Site Merchandising – Maintain all merchandising execution across all site and app experiences including categories and search results

• Site Content – Develop site/app content plan for all placements (e.g., homepage, PLP, PDP) by utilizing monthly business priorities and data in partnership with merchants, marketing, analytics, and creative teams
• Site Content – Request and maintain all content assets across all mobile, desktop & app experiences
• Site Content – Partner with cross-functional teams including product owners & EXV to develop new content features
• Site Content – Be a key leader in development of site personalization roadmap and feature set

• Additional Responsibilities – Partner with cross-functional teams to define requirements for site features as well as enhancements to business applications that maximize customer experience and streamline workflows
• Additional Responsibilities – Key stakeholder in our EXV testing pods, as well as championing a entrepreneurial test-and-learn culture
• Additional Responsibilities – Collaborate with finance & planning on monthly demand & sales forecasts to ensure accurate daily targets are built
• Additional Responsibilities – Drive, in partnership with key stakeholders, commercial & promotional calendar for the…