Product Marketing Manager, Platform and Financial Services

Product Marketing Manager, Platform and Financial Services

New York

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Product Marketing Manager

Adyen is the financial technology platform of choice for leading SaaS Platform businesses like Toast, Lightspeed, Fresha and Zenoti.

SaaS platforms are a key driver of growth for Adyen. As Product Marketing Manager for Platforms and Financial Services, you will play a critical role in shaping and communicating our embedded finance story to prospective SaaS platform partners.

In this role, you will:

• Develop compelling product narratives — Craft clear, differentiated messaging for our embedded payments and financial services offerings, including capital, business accounts, and issuing.
• Lead content creation — Drive a content-first approach across formats, from video and reports to whitepapers, while finding creative ways to reach and engage our audience.

This role requires a deep understanding of platform partners and their customers. You will play a key part in building Adyen’s platforms narrative and thought leadership, with a focus on creating scalable content, developing co‑marketing initiatives, and enabling our platform partners for success.

What You’ll Do:

• Go-to-market playbooks: Equip commercial teams with ready-to-localize playbooks and campaigns tailored to priority target verticals.
• Product launches: Lead strategic product launch programs end-to-end, driving progress by coordinating cross-functional work streams and stakeholders.
• Deeply understand our Platforms: Act as the voice of the platform customer by leveraging market research, competitive analysis, and regional insights to inform positioning and identify growth opportunities and tactics.
• Demand generation: Develop and execute demand generation strategies that enable regional marketing teams to effectively capture and convert demand.
• Creative, high-impact content: Produce a wide range of marketing materials, including video, case studies, whitepapers, and sales enablement.
• Cross‑functional collaboration: Partner closely with global and regional teams across Product, Marketing, and Sales to ensure alignment and consistency in messaging and execution.

Who You Are:

• 3 - 6 years of experience in B2B product/partner/customer marketing, ideally within the fintech or SaaS sectors.
• Passionate about continuously testing and learning new approaches, identifying winning strategies, and scaling them effectively.
• A proven track record of success in a fast-paced company within a changing market, demonstrating adaptability and the ability to overcome challenges.
• A customer‑focused problem solver with excellent research and analytical skills, possessing a deep understanding of customer needs, challenges, and desired outcomes.
• Strategic, commercial, and creative thinker who understands the product, thinks commercially, and brings innovative marketing ideas to life cohesively.
• Proven track record of managing and executing global projects with measurable results.
• Excellent communication skills, with the ability to simplify complex technical concepts for various audiences.
• Self‑motivated with a hands‑on approach and the ability to meet deadlines.
• Fluent in English, both written and spoken.

The annual base salary range for this role is $120,000 - $155,000; to learn more about our compensation philosophy, please  .

Our Diversity, Equity and Inclusion commitments

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are…