Media Planner

Media Planner

Company: Merkley + Partners

Location: New York, NY (Hybrid, Tuesday-Thursday)

Merkley + Partners is a full-service marketing and advertising agency headquartered in New York City. We partner with some of the world’s most iconic brands to deliver integrated, insight-driven marketing solutions. As part of Omnicom, we combine strategic rigor with creative excellence to drive measurable business impact.

Merkley + Partners is seeking a Media Planner to support the Mercedes-Benz USA business
, spanning both national brand initiatives and local/regional dealer marketing (Tier
2). This role will contribute to media strategies that balance brand storytelling with performance-driven retail objectives across a mix of national and local channels.

The ideal candidate is detail-oriented, analytically minded, and excited by the complexity of managing media plans that support both national consistency and local market nuance.

• Develop strategic, data-informed media plans aligned to Mercedes-Benz brand, sales, and dealer objectives
• Partner closely with account, strategy, and analytics teams to translate marketing goals into effective national and local media approaches
• Leverage audience insights, market dynamics, and media research to inform channel selection and media mix recommendations
• Support planning and buying across channels including digital, paid social, video, audio, and emerging platforms
• Manage campaign execution timelines, ensuring media placements are delivered accurately, on time, and within budget
• Monitor and analyze campaign performance, providing ongoing insights and optimization recommendations
• Support local and regional dealer initiatives by helping tailor media approaches to specific market needs
• Maintain strong working relationships with media partners and internal teams
• Stay current on automotive, retail, and media landscape trends to bring proactive ideas to the business

• 2+ years of experience in media planning (agency experience strongly preferred)
• Experience working on automotive, retail, or multi-market clients is a plus
• Strong understanding of media planning fundamentals, including audience targeting, channel strategy, and performance optimization
• Comfortable working across both brand and performance-driven objectives
• Highly organized with the ability to manage multiple work streams simultaneously
• Strong analytical skills with attention to detail
• Clear, confident written and verbal communication skills
• Experience with media planning tools and research platforms
• Proficiency in Excel and Power Point

This is a great opportunity to work on a high-profile, dynamic automotive account that blends national brand storytelling with local dealer impact. The Media Planner will gain exposure to complex, multi-channel planning while collaborating with a deeply integrated agency team.