Senior Associate Media and Advertising Strategy

Join a dynamic team at the forefront of media and advertising innovation for Marriott Co-Brand credit cards. Collaborate with top-tier partners, drive data-driven marketing, and make a real impact on brand growth and customer engagement.

As a Senior Associate Media and Advertising Strategy in the Marriott Co-Brand Credit Card team, you will support media planning, analytics, and creative execution for high-profile campaigns. You will partner with internal teams, agency partners, and Marriott counterparts to develop and optimize media strategies, leveraging data-driven insights to maximize campaign performance. You will play a key role in creative asset development, project management, and cross-functional collaboration, ensuring our campaigns are compelling, effective, and aligned with business objectives.

• Support internal, data-led media plan process, partnering with leadership and cross-functional teams to identify, align, and execute media strategies
• Track and analyze media plan performance, recommending tactical adjustments based on insights and trends
• Leverage analytics to inform advertising strategy, optimize campaigns, and improve ROI
• Utilize dashboards to track KPIs, report results, and recommend actionable strategies
• Support creative strategy and execution for advertising campaigns across social, digital, and partner channels
• Ensure creative assets align with brand guidelines and business objectives, and route assets through approval processes
• Manage relationships with internal and external stakeholders, ensuring projects launch on time and on/under budget
• Collaborate with Chase Product, Acquisition, Portfolio, Customer Experience, Centers of Excellence, Controls, Agency, and Marriott partners
• Stay ahead of industry trends and best practices in media, advertising, and creative strategy
• Clearly communicate insights and recommendations to leadership and partners
• Ensure compliance with internal processes and controls

• 4+ years of experience in media advertising, creative strategy, analytics, or related fields
• Experience in media planning, data analysis, project management, and campaign optimization
• Proven expertise managing creative/media agency relationships and overseeing creative execution
• Exceptional collaboration, leadership, and communication skills
• Ability to influence and work across internal and external teams
• Bachelor’s degree in marketing, advertising, or related field
• Experience working with large, complex media budgets and campaigns
• Strong organizational skills and attention to detail
• Ability to travel up to 10%

• 6+ years of experience in media advertising, creative strategy, analytics, or related fields
• Master’s degree in marketing, advertising, or related field
• Financial services, consumer goods, or agency experience
• Experience with creative testing and data-driven campaign optimization
• Familiarity with emerging technologies and industry trends in media and advertising
• Experience with project management tools and dashboards
• Strong stakeholder engagement and negotiation skills
• Experience with compliance and controls in marketing