Email Marketing Specialist; Hybrid from NY

* This is a hybrid role with three weeks per month onsite (Mon.

- Thurs.). The fourth week is fully remote.

The Email Marketing Specialist will play a critical role in driving growth and engagement across all Email, SMS and Loyalty. They will be a strategic thinker, able to bring a creative vision to the role while staying focused on business objectives. They will possess a deep understanding of the Lands’ End brand and the fashion, retail, and lifestyle space, and will be able to collaborate effectively with cross‑functional teams to ensure a seamless user experience across all touchpoints.

The ideal candidate will inspire creativity and collaboration among team members while delivering measurable results that drive the business forward. The Email Marketing Specialist will ensure timely and accurate execution of marketing initiatives and will foster and maintain strong relationships with internal cross‑functional partners and external partners to keep the Retention Marketing team informed of new initiatives, industry updates and feature releases.

This role will report to the Email Marketing Manager and work closely with the creative team to ensure a cohesive brand message across all the retention channels.

• Assist Email Marketing Manager in building and updating the Email and SMS calendars.
• Collaborate with the Sr. CRM Manager on building and updating the Loyalty calendar.
• Maintain accurate records of all ongoing and upcoming sales and promotions.
• Ensure that all campaign details (dates, offers, discounts, etc.) are accurately captured and communicated across relevant teams.
• Build campaign names and update metadata sheet for reporting purposes.
• Develop linking strategy for all emails, including selecting links for email slices and boosting relevant products.
• Own end‑to‑end email project management and routing process.
• Own weekly email + SMS recap deck to be delivered every Monday.
• Own the cross‑functional email content calendar and coordinate across departments (Creative, Editorial, Buying, and Site Merchandising) to ensure cohesive email content and on‑site click through experiences.
• Partner with Sr. Email Marketing Manager and Brand Marketing team to ensure key brand initiatives are supported in campaign calendars.
• Provide post‑campaign launch recaps for key brand initiatives.
• Assist Email Marketing Manager in developing new email templates and updating existing templates.
• Own seasonal updates of email header/footer.
• Partner with Email Marketing Manager on creation and maintenance of evergreen asset library, consisting of evergreen promo emails, sub‑banners and more.
• Maintain SLA performance tracking document and inform copywriting team of what’s working and what’s not.
• Partner with email & SMS platform vendors to adopt best practices and improve performance.
• Collaborate with Retention Marketing Team on the set up and testing of dynamic content.

• Collaborate with the Email Marketing Manager, Integrated Marketing and Creative teams to submit comprehensive creative briefs for campaign assets.
• Ensure that creative assets align with campaign goals and timelines.
• Collaborate with Merchandising and Planning teams on product selection and pricing for emails.

• Assist in setting up Email + SMS A/B tests.
• Own post‑campaign reporting, including pulling data and creating recap decks.
• Assist Email Marketing Manager in A/B test ideation and scheduling within testing roadmap.
• Submit A/B test requests to creative team.

• Write batch + blast and triggered SMS copy.
• Develop linking strategy for all SMS, including selecting links for campaigns and boosting relevant products.
• Collaborate with Retention Marketing Team on audience development and selection for each campaign.
• Stay up to date on the latest SMS industry trends.
• Partner with CRM Manager on executing updates on existing campaigns and launching new triggered campaigns.

• Create and manage promo codes for sales events, ensuring they are correctly applied across platforms and promotions.
• Test promo codes for functionality and troubleshoot any issues that arise during the promotion…