Content & Marketing Specialist

Job Summary / Basic Function

The Content & Marketing Specialist is a vital part of the marketing team that will write and contribute to email marketing, direct marketing, website updating, blog posting, and sales collateral creation at Teachers College Press/Columbia University, the leading university press in the Education field. This position will collaborate with colleagues to generate marketing materials that clearly position our publishing program in the marketplace and create community.

This is a hybrid position that is based in the NYC office.

• Write content for sales collateral, email campaigns, author events, blogs, social media, press releases, surveys, and industry conference collateral.
• Execute weekly and monthly marketing tasks, include author communication, creating A+ content on Amazon, releasing books for pre-order, keywords, BISAC codes, and the like.
• Participate in Launch Meetings, Sales Performance Meetings, Conference Planning Meetings.
• Collaborate with Editorial and Marketing colleagues to implement promotional activities to maximize sales.
• Plan and manage catalog creation, including copy, cost estimates, vendor negotiation, backlist title promotion, printing schedule and distribution.
• Travel to industry conferences.
• Other duties as assigned.

• Bachelor’s Degree
• Minimum of 1-2 years of marketing experience in academic and/or professional book publishing in the higher education space.
• Skilled in promotional copywriting.
• Excellent verbal and written communication skills, takes initiative and follows through.
• Team player, creative, and adept at learning new systems.

• Background in the Education field or academic publishing
• Experience with Biblio Digital Asset Management

$55,000 - $60,000

Hybrid

The salary range reflects the College’s good faith and reasonable estimate of the compensation for the position at the time of the job posting. Salary decisions are dependent on several factors including but not limited to market and organizational considerations, experience, and qualifications of a selected candidate as well as internal and external equity.

Our benefits contribute significantly to the total compensation package that includes medical, dental, vision, and supplemental insurance plans; flexible and hybrid work schedules; tuition remission; life insurance; short and long-term disability insurance; an exceptional employer retirement matching program; health savings accounts (HSA), flexible spending accounts (FSA), Public Service Loan Forgiveness eligibility, and a robust Employee Assistance Program (EAP).

Teachers College maintains a hybrid work environment, which provides employees with flexible work arrangements while ensuring we preserve the important aspects of our unique in-person college-campus culture. Depending on role and business needs, colleagues will either work onsite or in a hybrid model (a combination of in-office and virtual days). Employees are expected to live within a 150-mile radius of the College.