Coordinator, Influencer Marketing

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

We are a collaborative mid-sized agency with an immediate opportunity for a Coordinator, Influencer Marketing to join our growing Influencer team!

This position plays an important role in supporting the team as we develop and execute influencer marketing campaigns to enhance brand awareness and create stop-in-your-scroll content for our breadth of clients.

If you are obsessed with pop-culture, are platform-obsessed and detail-oriented and have an insatiable appetite for social media trends, especially in the beauty and wellness space, reach out.

Responsibilities:

• Assist in the development and implementation of influencer marketing strategies and campaigns
• Research and identify relevant influencers across various social media platforms and niches, considering target audience and brand alignment.
• Engage and build relationships with influencers through outreach, negotiation, and contract management.
• Coordinate and manage influencer collaborations, ensuring timely delivery of content and adherence to brand guidelines.
• Monitor and track influencer performance metrics and campaign results to evaluate the effectiveness of influencer partnerships.
• Conduct ongoing market research to identify emerging trends and opportunities for clients and their influencer partnerships.
• Stay up to date on trends, best social media practices & platform updates, FTC guidelines, and industry changes.
• Keep a pulse on competitors in the industry.
• Stay up to date with industry best practices and emerging trends in social media & influencer marketing.
• Collaborate with core accounts teams to develop compelling content ideas and brief influencers on content requirements.
• Manage influencer & management relationships, including communication, feedback, and issue resolution.

What You’ll Bring

• Located in the New York metropolitan area
• Bachelor's degree in marketing, communications, or a related field.
• One to two years previous experience in influencer marketing, social media marketing, or digital marketing a plus if it’s in an agency-capacity.
• Passionate for pop-culture, culture, news and staying up to date with trends.
• Familiarity with various social media platforms, specifically Instagram & Tik Tok, Snap Chat and You Tube Shorts.
• Excellent verbal and written communication skills.
• Strong organizational and project management abilities.
• Ability to work in a team and collaborative setting.
• Attention to detail and ability to multitask in a fast-paced environment.

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks:
  Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY:$45,000 – $48,000

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location:
Remote or in the New York office

Our Flexible Work Policy:

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we…