Senior Director, Marketing & Campaign Development

About the ANA

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors.

We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

New York City (4 days in-office, Fridays remote)

The ANA is expanding its marketing team and currently hiring across a number of roles focused on marketing and campaign strategy, development and execution. The Senior Director of Marketing & Campaign Development will play a vital role in this expanded team, serving as the operational leader who translates strategic vision into executable integrated campaigns. This role reports to the VP, Marketing & Brand, and serves as a bridge between strategy and execution—developing campaign concepts, managing stakeholder relationships across the ANA, and leading copywriting and operational team members to deliver high-performing campaigns that drive membership, engagement, sponsorship, and brand outcomes.

In this hands-on leadership role, you'll develop campaign strategies, create compelling briefs, serve as the day-to-day agency liaison, and ensure seamless campaign coordination across the marketing team.

Campaign Strategy & Development (40%)

• Translate strategic priorities and business unit needs into integrated campaign strategies
• Develop campaign concepts for key initiatives: conferences, research launches, thought leadership, membership drives, sponsorship activations, training and more
• Create comprehensive campaign briefs that guide creative and operational execution
• Define campaign objectives, target audiences, messaging frameworks, success metrics
• Lead campaign ideation sessions with internal stakeholders and agency partners
• Ensure campaigns align with ANA's messaging platform and brand guidelines
• Develop Membership and Sponsorship collateral as needed

Business Stakeholder Management (25%)

• Serve as primary marketing partner to Membership, Sponsorship, and Practice teams
• Conduct discovery sessions to understand business objectives and translate them into marketing requirements
• Present campaign strategies and creative concepts to internal stakeholders
• Manage expectations, timelines, and feedback loops with business unit leaders
• Build trusted advisor relationships across the organization

Agency Liaison & Partnership (20%)

• Serve as day-to-day contact for external agency partners on campaign execution
• Brief agency on campaign objectives, creative direction, and deliverables
• Review and provide feedback on agency-developed creative concepts and assets
• Coordinate between agency capabilities and internal team resources
• Manage agency workflow, timelines, and budget allocation for campaigns
• Ensure agency work aligns with brand standards and strategic objectives

Team Leadership & Creative Direction (15%)

• Provide direction to Director, Senior Copywriter and Associate Manager, Campaign Operations
• Review and approve creative briefs, copy, and campaign assets
• Guide team on campaign prioritization and resource allocation
• Mentor direct reports on strategic thinking and campaign development
• Lead weekly team planning and status meetings
• Foster collaborative, results-driven team culture

Experience

• Bachelor’s degree and 7-10 years in marketing with significant campaign development and management experience
• Agency background or in-house marketing with integrated…