Associate, Paid Search

Overview

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Job Title: Paid Search Associate

Primary

Purpose:

Kate Spade New York is looking for a Media Associate to manage Paid Search channel. This role will lead execution of the overall strategy to drive sales, increase ROAS, and fuel new customer growth. This position will report directly into the Sr. Manager, Demand Capture (performance) to build a best-in-class marketing strategy, ensuring all aspects of media activations are executed with excellence, including working collaboratively across internal teams (buying, site, creative) and external teams (marketing agencies, vendors, partners).

The successful individual will leverage their proficiency in marketing to…

• Strategy Execution: support Sr. Manager, Demand Capture (performance) in designing and executing paid search initiatives focused on improving ROAS, driving incremental growth, and new customer acquisition
• Management & Quality Control: monitor paid search campaigns across Google and Microsoft, perform daily QA, monitor budgets & test, and provide sub-tactics optimization recommendation
• Trafficking:
  Contribute to the process of briefing and approving creative assets through the creative team. Manage asset trafficking documents and calendars, assuring all promo creatives are accounted for and executed properly
• Reporting: provide weekly, monthly and quarterly recap of channel performance and key learnings
• Accruals & Invoices: support Sr. Manager, Demand Capture (performance) on monthly and quarterly financial accrual and invoicing submission processes – with the ability to reconcile any variances between budgets and invoices
• Cross-functional collaboration:
  
  collaborate with internal team for all launches and promotional activity. Act as a liaison with external vendors and agencies to proactively keep ahead of timelines, deliverables, and communications

• Bachelor’s Degree or an equivalent combination of education and work experience will be considered.
• 2+ years of specialized experience and expertise within paid search, ideally with a recognized brand in retail/fashion or at an agency
• Expertise in standard industry reporting and key paid search tools, i.e. Google Analytics
• Require Google ads Search & Shopping ads certificate
• Ability to understand all key marketing metrics and paid search sub-tactics performance
• Analytical mindset with strong ability to interpret data and surface insights
• Demonstrated ability to collaborate with, consult with, and influence cross-functionally.
• Aptitude for translating marketing plans and outcomes into clear, concise calendars/recaps.
• Ability to convey and connect both technical concepts and business context.
• Comfortable working with ambiguity and a bias for action.
• Strong verbal and written communication skills.
• Excellent organizational skills are a must.

• Courage:
  Doesn’t hold back anything that needs to be said; provides current, direct, complete, and actionable feedback; faces up to problems quickly and directly; is not afraid to take negative action when necessary.
• Creativity:
  Generates new and unique ideas; makes connections among unrelated notions; is seen as original and value-added in brainstorming settings.
• Customer Focus:
  Dedicated to meeting the expectations and requirements of internal and external customers; uses customer information for product and service…