Manager, Digital Marketing, Le Labo

About The Company

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including:
Estée Lauder, Aramis, Clinique, Lab Series, Origins, M
· A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Le Labo fragrances was born in Grasse (France), raised in New York (USA) and offers artisanal gender‑less scented creations (fine perfumery, home fragrance as well as formulas for body, hair, and face). Le Labo stands for "the lab" in French:
Each of our boutique’s functions like an open laboratory designed as an entertainment park for the senses where people can take the time to smell and touch raw ingredients in order to awaken their olfactory system and trigger emotions. We freshly hand‑blend our fragrances on site, to the order and each label is personalized with the date and place of the formulation as well as a message chosen by our client.

Creating soulful Beauty with Care through our craft of slow perfumery is the heartbeat of our company. We work with a community of craftspeople who shape our world: the flower harvesters, the local family farms, the candle hand‑pourers, the reclaimed wood artisans, the lab technicians, etc.

Joining Le Labo means joining a scented revolution initiated more than 15 years ago as the antidote to mainstream fragrances and conventional marketing approaches. Being able to nurture our "small" roots and artisanal ethos while scaling our actions to become "big" and reach more people is our current balancing act for which we need support. Check out our manifesto online if you are intrigued, and please only engage if you truly connect with it.

Le Labo is seeking a Digital Marketing Manager to join our Digital Marketing Team, which operates under the Global Marketing Team. The Digital Marketing Manager plays a critical role in advancing Le Labo’s global digital business across  and key digital touchpoints while upholding the integrity of the brand’s point of view. Operating at the intersection of performance, brand, and operations, the Manager is responsible for driving execution and optimization within established global frameworks and strategies.

This role oversees the planning, implementation, optimization, and monitoring of campaigns across curated digital media channels, with a balanced focus on growth and brand equity. The Manager serves as a bridge between Global Brand teams and Regional/Market teams, ensuring alignment, information flow, and support for business objectives across markets. The ideal candidate brings deep expertise in paid media and performance marketing, budget planning and management, and email marketing.

The Manager demonstrates strong analytical and communication skills, along with the ability to collaborate effectively across functions and geographies. In this role, the Manager reports to the Executive Director, Digital Marketing & China Online and is based out of the Williamsburg, Brooklyn office.

• Digital Marketing and Media Oversight
  • Manage day‑to‑day execution and optimization of paid media channels (e.g., paid social, paid search, shopping), in close partnership with media agencies.
  • Monitor campaign performance across markets, identifying insights, risks, and opportunities for optimization.
  • Support test‑and‑learn initiatives (incrementality tests, creative testing, audience strategies, etc.) to inform future investment decisions.
  • Translate business objectives into clear briefs for agency and internal Creative Team, ensuring performance goals align with brand expression.
  • Review media plans, performance reports, and recommendations with a critical strategic lens. Hold agency partners accountable to…