Demand Generation Manager - Event Marketing

We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.

Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.

Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.

Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.

Think that sounds good? Wait until our talent acquisition team tells you about the culture.

First things first: whatever your background, beliefs, or ambitions, there’s a culture of belonging at Hyve - and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.

You’ll thrive here if you’re curious, collaborative, and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.

Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.

If that sounds like you, you’ll fit right in.

This role reports to the Director, Marketing Operations, Global Brands

In this role, you’ll lead the global email marketing strategy and execution to drive engagement, conversion, and customer lifecycle acceleration.

The Demand Generation Manager partners cross-functionally with Marketing, Content, and Sales teams to deliver impactful, creative, and automated communications that nurture audiences from awareness to adoption.

This role balances strategic oversight, creative leadership, and technical understanding of automation systems to ensure world-class campaign performance and audience experience.

You are a creative strategist, equally comfortable conceptualizing engaging campaigns and interpreting data-driven insights.

You thrive in a collaborative environment, balancing creativity with operational precision, and are passionate about optimizing automated journeys to drive faster customer engagement and adoption.

• Developing and managing a comprehensive global email strategy that aligns with business and revenue goals.
• Overseeing communications for the full campaign lifecycle — planning, briefing, creative development, testing, deployment, and reporting.
• Managing segmentation, targeting, and journey mapping to support the full marketing funnel.
• Partnering with the Marketing Automation Manager to coordinate campaign execution and ensure efficient workflows.
• Establishing performance benchmarks and optimizing for open rate, CTR, and conversion improvements.
• Collaborating closely with Marketing, Content, and Design teams to develop compelling creative assets for email and nurture campaigns.
• Guiding the Copywriter in developing content that aligns with campaign objectives, brand tone, and audience insights.
• Partnering with Marketing and Sales Enablement to ensure consistent messaging and positioning across communications.
• Leading brainstorming sessions for new email approaches, creative testing, and storytelling innovations.
• Overseeing production schedules and ensuring creative deliverables are completed on time and on brand.

• Partnering with the Marketing team to align email communications with event promotions, digital campaigns, and thought leadership initiatives.
• Working with the Content team to repurpose key materials (e.g., webinars, guides, case studies)…