Senior Manager, Product Marketing - Creative Ads

Samsung Ads is an advanced advertising platform that leverages Samsung’s massive first-party TV data to help brands connect with audiences across all screens. With over 200 million Samsung Smart TVs worldwide, we provide advertisers with unparalleled reach and insights into TV viewership. We are at the forefront of the connected TV revolution, delivering advertising solutions that are intelligent, innovative, and effective.

At Samsung Ads, we're redefining the future of digital advertising by connecting brands with audiences in innovative ways. As a global leader in technology and innovation, we're looking for a Senior Product Marketing Manager to lead our efforts in North America and beyond, shaping the future of our product marketing strategy for Samsung’s upper-funnel video solutions focused on reach, awareness, and audiences.

Role and Responsibilities

We're looking for a highly motivated Senior Product Marketing Manager to join our Samsung Ads Product Marketing team. This B2B-focused role is responsible for developing, designing, and executing on the Samsung Ads Product Marketing portfolio, including offerings related to new ad formats, new targeting types, new data partnerships, and more as it pertains to 360 degree, integrated campaign offerings.

This leader will be responsible for working closely with Business Development, Product Managers, Sales, and GTM partners to translate Samsung Ads’ goals into actionable, sellable solutions for Samsung Ads Sellers and Agency teams. The role requires strong product marketing ownership of solutions while also working closely with partner teams throughout the product development lifecycle (e.g. Product Managers in development;
Monetization and FPA for roll-out and lead lists; Sales L&D and PMO for product adoption tracking and training).The goal of this role is to produce unique, only-at-Samsung solutions that leverage and package the Samsung’s tools into cohesive, strategic, must-buy client offerings. While individual clients may purchase these packages/offerings, the focus will be on developing the frameworks, principles, and actual offering composition that enable a custom feel at scale.

This senior individual contributor role will play a key part in the continued success of Samsung Ads. This lead will work regularly to package incoming product ideas from Samsung to drive well-tested, well-monetized, and well-adapted success for Samsung’s B2B clients, agencies, and industry partners. This role reports into the Senior Director of Product Marketing, which is part of the Commercialization team.

The goal of this role, over time, is to make Samsung Ads solutions a must-buy partner to top brands and agencies. A secondary goal is to simplify, streamline, and better define Samsung’s go-to-market strategy in partnership while delivering industry-leading solutions.

This role is based in-office at Samsung Ads in New York City (Midtown West) or Playa Vista, CA 5 days per week. Samsung offers a variety of benefits, including generous employee health, financial, and well being benefits, daily free catered lunches, top-tier devices, and more.

What You'll Do:

• Lead B2B Product Marketing for Samsung cross-portfolio offerings - Serve as the primary point of contact for Product Marketing for 360 Samsung offerings/bundles, working closely with cross functional teams to bring these offerings from launch into successful, always-on, must-buy offerings.
• Develop and Execute Strong Go-To-Market that Drives B2B Samsung Custom Scalable Solutions Offerings - Refine and accelerate the team’s overall go-to-market product strategy from conception to launch to recurring buys.
• Package New and Existing Offerings that Meet Customer Business Objectives - Take new, complex products and distill them into easy-to-understand offerings for client audiences, working with partner teams to refine product market fit. Combine products in productive, unique ways that create a flywheel effect for customers.
• Build and Refine Value Propositions - Create clear, compelling narratives for each Samsung Upper Funnel offering/content, bringing industry and market intelligence into the mix.
• Define the Samsung…