Director, Commercial - NUTRL

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential.

The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $157,440 - $186,960, bonus and long-term incentive eligible

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life.

We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

Reporting to the Sr. Dir., NUTRL, the Commercial Director will be responsible for the commercial readiness plan that integrates NUTRL’s marketing plan with the sales team to ensure our strategy is implemented seamlessly across channels and regions to deliver transformation growth. The responsibility spans from commercial strategy conception to leading a multitude of partners through to a robust and measurable execution in-store, e-commerce, and with wholesalers.

• Serves as marketing brand lead for commercial integration with:
  Sales, trade marketing, retail, wholesaler, e-commerce teams

• Develops bottom funnel marketing strategy and commercial readiness plan (inclusive of contextualized performance marketing, e-commerce, trade marketing, local brand programming, market expansion plan and trade/sales) that ladders back to brand strategy

• Key brand lead on trade marketing toolkit development and internal sales cycle

• When relevant to platform needs, leads commercial IMCs including cross-functional and agency partner participation

• Identifies and cultivate partners that deliver critical sales drivers

• Comprehensive interaction with internal CFX partner: retail sales, wholesaler, regional field sales, category, shopper, trade marketing, sports marketing, XM

• Comprehensive interaction with the following agency partners:
  Trade marketing, shopper marketing, sports marketing, e-commerce

• Campaign performance reporting, analysis, and optimization

• Active ambassador or team engagement initiatives on immediate brand team and larger BB organization

• Bachelor’s degree preferred in Marketing, Business or a related analytical field.

• 4+ years of business experience in marketing, sales or general management

• At least 2 years of experience working in trade marketing, regional field sales, or retail sales

• Highly proficient communicator who can distill sophisticated material into practical insights and takeaways to drive decisions both verbally and through PPT

• Excited to work in a constantly evolving and ambiguous environment

• Ability to work collaboratively and cross functionally within a large organization

• Results-oriented with proven track record of implementing time saving routines and delivering sustainable change

• Thorough with strong note taking and presentation building skills

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities.

We…