Director, Sales Marketing, Marketing ​/ Advertising ​/ PR

Who are Coolr?

Coolr is a world-class independent social media agency founded 8 years ago in London. Coolr is now on a mission to scale quickly into the US market and is already winning clients, doing award worthy work and growing quickly. We operate at the intersection of strategy, creativity, and community helping ambitious brands turn social into a genuine growth driver.

We are currently a tight, high-calibre team of 6 and entering a pivotal growth phase. Over the next 12 months, we plan to scale to 20+, with a clear ambition to reach 100 within three years.

To support this trajectory, we’re hiring our first Growth Director a senior, commercially minded leader who will help define how Coolr grows in the U.S. market.

Reporting directly to the President, this role is responsible for building and maintaining a high-quality new business pipeline through outbound strategy, PR, events, and relationships. This is a hands‑on leadership role for someone who understands how agencies actually grow through reputation, networks, and consistent market presence.

You will shape how Coolr shows up in the market, who we engage with, and how we convert attention into long‑term client partnerships.

Every role at Coolr plays a vital part in the work we do. Here are some of the key areas of responsibility for this role:

• Own and execute Coolr’s outbound growth strategy across PR, partnerships, events, and proactive outreach

• Build and maintain a strong pipeline of senior‑level marketing prospects and agency intermediaries

• Position Coolr as a credible, differentiated voice in the social and digital marketing space

• Leverage an existing U.S. network to unlock conversations with brands, intermediaries, and partners

• Plan and deliver high‑impact events that drive awareness, relationships, and opportunity

• Work closely with the President to align growth priorities with commercial and strategic goals

• Oversee the development of growth‑led marketing materials, narratives, and credentials

• Track market dynamics, competitor activity, and emerging opportunities to inform strategy

• Help shape the growth culture, process, and discipline as the agency scales

• Senior growth, new business, or commercial experience within a New York based agency
• Deep understanding of the U.S. marketing ecosystem, including agencies, intermediaries, and CMOs
• A proven ability to generate and convert high‑quality opportunities not just leads
• Strong existing relationships across brands, agency partners, and intermediaries
• Experience leading PR initiatives and live or experiential events
• Commercially sharp, strategically minded, and comfortable operating in ambiguity
• Confident, credible communicator who can represent the agency at a senior level

• A rare opportunity to shape growth at an inflection point not inherit a machine
• Direct influence on the agency’s trajectory, positioning, and client base
• Close partnership with the President and leadership team
• A culture that values ambition, clarity, and high standards
• Competitive compensation with meaningful upside as the agency scales

We appreciate all the hard work that our teams deliver every day — here are some of the benefits and perks you’ll enjoy while working at Coolr:

💰 Base salary of $120,000–$160,000 + commission-based compensation, reflective of experience and performance.

🤸♀ Flexible hybrid work, NYC-based with the option to work remotely part of the week.

🌴 Paid time off: 20 days PTO plus all U.S. Federal Holidays.

🎉 Birthday day off — enjoy an extra day to celebrate your big day.

💆 Wellbeing day off — one additional day off plus a $50 voucher to support your wellbeing.

➕ Healthcare coverage — up to $400 toward your health insurance.

💰 401(k) contributions

We are one team. Regardless of what you work on at the agency, we will help and support each other on everything. The goal is to turn our clients into rockstars by creating ground‑breaking, award‑winning and impactful campaigns for them. The team culture is to push out of our comfort zones to strive for excellence whilst allowing everyone to embrace their true selves and tap into their potential.

Our approach to DE&I at Coolr is simple: create a safe and inclusive environment for people to be authentically themselves. By embracing this culture, it gives space to people to be more creative, innovative, and successful which will drive us in our mission of becoming the world’s best social media agency. Whilst we are proud of our current position and the work we do to support a thriving and diverse workplace, we always know we can do more to not only create change here at Coolr, but in our industry as a whole.