Sr. Product Marketing Manager

Location: New York

Free Wheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.
** Job Summary
** Free Wheel is seeking a Senior Product Marketing Manager to lead the go-to-market strategy and execution for its agency-facing demand-side solutions. This high-impact role sits at the center of how Free Wheel engages, enables, and grows relationships with agency holding companies and large independents. Embedded closely with Commercial, Product, and Sales Marketing teams, you will serve as the connective tissue between upstream product strategy and downstream execution – shaping narratives, translating capabilities into differentiated value propositions, and ensuring Free Wheel’s solutions resonate with decision-makers across the agency landscape.
The ideal candidate brings experience from an agency or DSP environment, expertise in agency TV and CTV buying models and programmatic workflows, and the agility to rapidly iterate on positioning, packaging, and activation strategies in collaboration with cross-functional partners. You will play a central role in defining how Free Wheel shows up in the market, and ensuring our buy-side story is clear, consistent, and differentiated.
** Job Description
*** Partner with Commercial and Product teams to accelerate the adoption of Free Wheel Buyer Cloud and Curation Hub among agency holding companies and large independent agencies.
* Act as a strategic GTM partner to Sales, directly supporting live deals, major proposals, and client engagements with differentiated messaging, product expertise, and objection-handling strategies.
* Own the development and continuous evolution of agency-specific messaging frameworks, personas, and buyer journeys that underpin all GTM execution.
* Develop and refine agency-focused packaging and offer design aligned with commercial objectives and product capabilities.
* Rapidly test and iterate positioning, messaging, and materials based on sales feedback and performance insights.
* Lead collaboration with Sales Marketing to develop toolkits, competitive intelligence, and playbooks that enable sellers to clearly articulate Free Wheel’s value and differentiation.
* Partner with other product marketers and Sales Marketing to ensure consistent Advertiser Suite narratives across campaigns and GTM materials.
* Synthesize agency feedback, competitive signals, and market trends into actionable recommendations that inform product roadmaps, packaging decisions, and GTM priorities.
* Contribute to planning and execution of key market moments at major industry events (e.g., AdWeek, CES, POSSIBLE, Free Wheel client summits).
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* Core Responsibilities:

*** Serve as the agency growth lead within Product Marketing, shaping and executing a commercially grounded GTM strategy focused on driving adoption and revenue growth.
* Own the development of agency-specific narratives and messaging, while supporting the creation and refinement of enablement materials that articulate the value of Free Wheel Advertiser Suite.
* Partner with Product, Sales, Strategy, and Solutions Engineering teams to ensure Free Wheel is optimally positioned within agency workflows, buying paths, and commercial models.
* Lead cross-functional alignment and communication, ensuring consistent messaging, strategic clarity, and measurable progress across GTM work streams.
* Maintain a deep understanding of the evolving ad tech, CTV, and programmatic landscapes to inform positioning, competitive strategy, and market opportunities.
* Translate real-time sales and market feedback into insights that shape product strategy, offer design, and commercial priorities.
** Employees at all levels are expected to:
*** Understand our Operating Principles; make them the guidelines for how you do your job.
* Own the customer experience - think and act in ways that put our customers first, give them…