Senior Director, Brand Management

Senior Director, Brand Management - Flamingo

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Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Since launching in 2018, we’ve become the #3 player in women’s shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades from Allure and Essence.

With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources.

We are a disruptive, personal care brand seeking a Senior Director of Brand Management who is not just a steward of brand plans, but a strategist that approaches their work with entrepreneurial ownership. They can synthesize data across omni channels, and turn analysis into out-of-the-box action plans. This leader will define short, mid, and long-term brand and category strategy, challenge category conventions, serve as a cross-functional integrator across the organization, and proactively shape how we win in an increasingly competitive and crowded market.

The ideal candidate brings a high intellectual ceiling
, has had traditional brand training (CPG/personal care a plus) but can also be agile, resourceful, and flex to new norms. You are both a strategic architect and a hands-on builder, equally comfortable crafting a 3-year strategy and rolling up your sleeves to drive an urgent launch.

• Define the mid and long-term brand strategy, positioning, and competitive differentiation across categories, setting a point of view on where the categories are going and proactively taking action, not just reacting to where it is today.
• Lead the development of annual brand plans across the full purchase funnel, setting clear priorities, objectives, KPIs, and activation calendars (12–18 months). Go beyond planning mechanics to challenge assumptions, surface bold bets, and prioritize what will truly move the business.
• Drive the business to deliver category-specific revenue, share, and profitability goals.
• Lead assortment and product portfolio strategy to maximize growth, relevance, and commercial impact, ensuring the portfolio evolves ahead of consumer needs and competitive pressure.
• Translate consumer insight, POS trends, category dynamics, and competitive intelligence into meaningful strategic choices and action plans.
• Partner with CMO on the 3–5 year brand long-term plan.

• Act as the leader of the brand, accountable for brand contribution (gross profit – marketing).
• Partner closely with Finance to proactively diagnose risks and opportunities, making decisive, data-informed pivots when performance deviates from plan.
• Own allocation of the full brand marketing budget, balancing short-term performance with long-term brand building—and challenging traditional spend models when needed.
• Lead execution of the national brand calendar, in partnership with Comms and GTM teams, including commercial innovation launches, evergreen plans, and tentpole campaigns.
• Provide demand inputs for categories and partner with Supply/Demand Planning to improve forecast accuracy over time.
• Build compelling, commercially grounded business cases that clearly articulate why a strategy will win, not just how it will be executed.

• Integrate and partner across channels to create strategic marketing plans and execution for key tentpole moments.
• Partner with DTC, Retail, Amazon, Creative, Growth Marketing, and Communications to build cohesive omnichannel execution.
• Have a deep understanding of PPA, assortment, shelving strategies, and JBP priorities and support GTM and Channel partners from a Brand perspective.

• Bring new…