Director, Marketing

About Evergreen

At Evergreen Trading, we’re driven by collaboration and value creation for our clients. That’s why we’re the go‑to, strategic partner for marquee brands across industries. Headquartered in NYC, we’re a media investment and trade firm that helps brands achieve their goals by leveraging their unwanted assets to purchase media. Our unique approach allows clients to improve their ROI by turning excess inventory, equipment, real estate, and more into media purchasing power.

If you’re looking for a dynamic work environment and have a passion for doing things differently, Evergreen Trading is the place for you. To learn more about us, check out our brand video and People and Culture page.

Marketing at Evergreen exists to increase visibility, credibility, and revenue impact for the company. We operate at the intersection of strategy and sales, translating Evergreen’s unique value model into tools, content, and market‑facing narratives that accelerate growth.

The function spans three core responsibilities:

• Strategic Positioning:
  Defining and protecting Evergreen’s voice, brand story, and category leadership.
• Demand Generation:
  Driving awareness, engagement, and opportunity creation among senior decision‑makers across procurement, finance, and marketing.
• Commercial Enablement:
  Arming Sales, BD, SP, and Media with client‑ready content, proof points, and messaging that convert conversations into revenue.

This role is central to tightening the company’s go‑to‑market engine and ensuring Evergreen shows up consistently, credibly, and competitively across every external touchpoint.

• Oversee content strategy, creative development, and agency/vendor relationships.
• Translate Evergreen’s positioning into a unified, authoritative voice across all touchpoints: web, social, sales enablement, events, and thought leadership.
• Elevate Evergreen’s voice through storytelling that fuses financial acumen with marketing innovation.

• Build and execute B2B marketing strategies that generate qualified opportunities and support revenue acceleration across Sales and Business Development.
• Develop integrated campaigns (ABM, email, digital, Linked In, webinars) designed to educate and activate senior decision‑makers — procurement, finance, and marketing leaders.
• Implement performance tracking and analytics tied directly to pipeline influence and conversion.

• Partner with Sales and BD leaders to arm teams with client‑ready materials: category narratives, case studies, proof kits, and objection‑handling assets.
• Build a structured sales enablement ecosystem — ensure fast access to current decks, vertical one‑pagers, and “Evergreen Edge” stories that showcase our value creation.
• Work closely with BD to inform prospect targeting, campaign design, and messaging alignment across outbound outreach.

• Manage and coordinate outside creative, digital, and PR partners to deliver high‑quality work on schedule and on budget.
• Establish marketing workflows, budget oversight, and reporting cadence to executive leadership.
• Foster a culture of accountability, creativity, and commercial impact — positioning Marketing as a growth catalyst, not a cost center.

• Manage the content calendar and external communications strategy across PR, earned media, and social channels.
• Drive Evergreen’s thought leadership platform — from partnerships to executive op‑eds, industry panels, and owned events that position Evergreen as a category authority.

• Bachelor’s degree required in Marketing, Communications, Business, or related field; MBA preferred but not necessary.
• Deep understanding of B2B marketing, particularly in sectors where financial, operational, or consulting models must be translated into clear value stories.
• Familiarity with procurement, finance, and C‑suite buyer dynamics — able to craft marketing for decision‑makers who care about ROI, risk, and operational efficiency.
• Knowledge of media, advertising, or corporate…